Mobile phone market in Brazil - additional information
Android was the most popular mobile operating system in Brazil at the end of 2014 as it held a market share of over 78 percent. This marks a steep increase from the 21.7 percent share it held at the beginning of 2012. In the same period, SymbianOS has seen its market share fall from over 37 percent to less than 0.15 percent. The second largest operating system in Brazil is Apple’s iOS, which held a share of 15.2 percent in December 2014. The popularity of Android and iOS in Brazil reflects the worldwide trend as the operating systems held shares of 81.1 percent and 15.2 percent respectively of the global smartphone market at the beginning of 2014.
Overall, there were an estimated 153.8 million mobile phone users in Brazil in 2014, equating to over 75 percent of the country’s total population. Of these mobile phone users in Brazil, around 27 percent are projected to have owned a smartphone in 2014 and a further 48 percent of mobile phone users will have used their device to access the internet. Some of the most popular mobile activities in Brazil in 2014 were watching videos on mobile sites such as Youtube, and accessing social media apps such as Facebook and Twitter. Amongst Brazilian smartphone users, Whatsapp was one of the most popular messenger apps as 72 percent of people used the messaging service in November 2013. This reflects the app’s growing popularity worldwide as the service had an estimated 700 million active monthly users in January 2015.