American customer satisfaction index scores of Taco Bell restaurants in the United States from 2000 to 2018*

American customer satisfaction index: Taco Bell restaurants in the U.S. 2000-2018 This statistic shows the American customer satisfaction index scores of Taco Bell restaurants in the United States from 2000 to 2018. Taco Bell's ACSI score was 74 in 2018. The limited-service restaurant industry was not measured in 2004.

Taco Bell

Taco Bell is quick-service restaurant chain based in Irvine, California, with a focus on Mexican-style food products such as tacos, nachos, burritos and quesadillas. It is a subsidiary of Yum! Brands, which also own Kentucky Fried Chicken and Pizza Hut. Yum! Brands’ overall revenue was at 5.88 billion U.S. dollars in 2017; the company does not disclose individual revenue figures for its brands. Taco Bell’s average sales per system unit in the U.S. was 1.51 million U.S. dollars in 2016.

In 2017, there were a total of 6,849 Taco Bell restaurants in operation. In 2017, the majority (6,446) of those stores were located in the United States. The remaining 403 Taco Bell restaurants were located in the other 26 countries where Taco Bell operates. All of the international stores are franchised units, whereas approximately 18 percent of the U.S. units are company-owned and 72 percent are franchised units.
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ACSI score
200063
200166
200267
200368
200572
200670
200769
200870
200973
201074
201176
201277
201374
201472
201572
201675
201776
201874
ACSI score
200063
200166
200267
200368
200572
200670
200769
200870
200973
201074
201176
201277
201374
201472
201572
201675
201776
201874
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Description Source More information
This statistic shows the American customer satisfaction index scores of Taco Bell restaurants in the United States from 2000 to 2018. Taco Bell's ACSI score was 74 in 2018. The limited-service restaurant industry was not measured in 2004.

Taco Bell

Taco Bell is quick-service restaurant chain based in Irvine, California, with a focus on Mexican-style food products such as tacos, nachos, burritos and quesadillas. It is a subsidiary of Yum! Brands, which also own Kentucky Fried Chicken and Pizza Hut. Yum! Brands’ overall revenue was at 5.88 billion U.S. dollars in 2017; the company does not disclose individual revenue figures for its brands. Taco Bell’s average sales per system unit in the U.S. was 1.51 million U.S. dollars in 2016.

In 2017, there were a total of 6,849 Taco Bell restaurants in operation. In 2017, the majority (6,446) of those stores were located in the United States. The remaining 403 Taco Bell restaurants were located in the other 26 countries where Taco Bell operates. All of the international stores are franchised units, whereas approximately 18 percent of the U.S. units are company-owned and 72 percent are franchised units.
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Release date
July 2018
Region
United States
Survey time period
2000 to 2018
Supplementary notes
* The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. Subjects of investigation are 10 economic sectors, 47 industries (including e-commerce and e-business), more than 225 companies, and over 200 federal or local government services.
Limited Service Restaurant - Establishments whose patrons generally order or select items and pay before eating. Food and drink may be consumed on premises, taken out, or delivered to customers' locations.

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