Not only is Domino’s Pizza the largest pizza chain worldwide with almost 3 billion U.S. dollars in revenue, it also ranks among the top global quick-service restaurant chains. The company operates almost 15,000 stores worldwide of which the largest share is located in the United States. Of almost 5,600 Domino’s locations in the United States in 2017 only about 400 are company-owned, as the majority of Domino’s stores are franchised. In the United States Domino’s remains second in both sales and units to Pizza Hut.
However, in a survey about consumers' favorite pizza chains Domino’s ranked higher than its closest competitor, Pizza Hut, coming in sixth place overall. In addition, according to the American Customer Satisfaction Index (ACSI) carried out in 2017, Domino’s restaurant chain received an ACSI score of 78 while Pizza Hut received a lower ACSI score of 76. Although they were both below the average score for all limited-service restaurants which was 79.