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Advertising expenses of Yum! Brands 2015-2021

Advertising expenses of Yum! Brands from 2015 to 2021

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Release date

February 2022



Survey time period

2015 to 2021

Supplementary notes

* Yum! Brands advertising expenses do not reflect all money spent on advertising by the company's franchises.
Advertising cooperative assets, consisting primarily of cash received from the company and franchisees and accounts receivable from franchisees, can only be used to settle obligations of the respective cooperative. Advertising cooperative liabilities represent the corresponding obligation arising from the receipt of the contributions to purchase advertising and promotional programs for which creditors do not have recourse to the general credit of the company as the primary beneficiary. Therefore, Yum! Brands reports all assets and liabilities of these advertising cooperatives that it consolidates as advertising cooperative assets, restricted and advertising cooperative liabilities in the Consolidated Balance Sheet. As the contributions to these cooperatives are designated and segregated for advertising, Yum! Brands act as an agent for the franchisees with regard to these contributions. Thus, Yum! Brands do not reflect franchisee contributions to these cooperatives in our Consolidated Statements of Income or Consolidated Statements of Cash Flows.

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