Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Advertising expenses of Yum! Brands 2015-2017

Advertising expenses of Yum! Brands from 2015 to 2017 (in million U.S. dollars)*

Advertising expenses of Yum! Brands 2015-2017 This statistic shows the advertising expenses of Yum! Brands from 2015 to 2017. In 2017, Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, spent 245 million U.S. dollars on advertising.
Show more

Advertising expenses of Yum! Brands from 2015 to 2017 (in million U.S. dollars)*

Advertising costs in million U.S. dollars
--
--
--
Advertising costs in million U.S. dollars
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic shows the advertising expenses of Yum! Brands from 2015 to 2017. In 2017, Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, spent 245 million U.S. dollars on advertising.
Show more
Release date
February 2018
Region
Worldwide
Survey time period
2015 to 2017
Supplementary notes
* Yum! Brands advertising expenses do not reflect all money spent on advertising by the company's franchises.
Advertising cooperative assets, consisting primarily of cash received from the company and franchisees and accounts receivable from franchisees, can only be used to settle obligations of the respective cooperative. Advertising cooperative liabilities represent the corresponding obligation arising from the receipt of the contributions to purchase advertising and promotional programs for which creditors do not have recourse to the general credit of the company as the primary beneficiary. Therefore, Yum! Brands reports all assets and liabilities of these advertising cooperatives that it consolidates as advertising cooperative assets, restricted and advertising cooperative liabilities in the Consolidated Balance Sheet. As the contributions to these cooperatives are designated and segregated for advertising, Yum! Brands act as an agent for the franchisees with regard to these contributions. Thus, Yum! Brands do not reflect franchisee contributions to these cooperatives in our Consolidated Statements of Income or Consolidated Statements of Cash Flows.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
YUM! Brands
YUM! Brands

All Information
in one Presentation

YUM! Brands

Everything On "YUM! Brands" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "YUM! Brands"
  • Industry overview
  • Financial information
  • Restaurant infrastructure
  • Brand perception
The most important statistics
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.