Full service restaurants - additional information
Full service restaurants are defined as establishments which provide complete and varied breakfast, lunch and dinner menus with a wide selection of food and beverages. Usually, customers are served seated and pay after eating. Additionally, some full service restaurants offer a large variety of technical devices and services to their customers, such as Wi-Fi, menus on iPads or tablets and electronic ordering at the table.
Nearly 40 percent of U.S. consumers dine out in full service restaurants one to three times a month, with a further quarter dining out at least once a week. Around 95 percent of surveyed adults in the United States said good service and quality of food were their top considerations when choosing a full service restaurant to dine at. That a restaurant offers healthy menu items was also an important deciding factor for more than 70 percent of consumers, and, to meet growing consumer demand for healthy lifestyle nutrition, many full service restaurants have increased their healthy food options. The Cheesecake Factory was best-rated full service restaurant for healthy menu options in North America as of September 2014.
For waiting staff in U.S. restaurants, tips are a major source of supplemental income. During a survey conducted by Technomic in July 2014, 57 percent of the respondents said they tip at least 16 percent in full service restaurants. In comparison, more than 80 percent of the consumers said they would not leave a tip when visiting a fast food restaurant.