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AT&T wireless subscribers total churn rate 2007-2017

The statistic depicts the churn rate of AT&T in regards to wireless subscribers from 2007 to 2017. In 2017, the churn rate was at 2.36 percent.

AT&T - additional information

AT&T is an American multinational telecommunications company based in Dallas, Texas. The company was recently ranked as being the most valuable telecom brand in the world and the company naturally enjoys the lead in the market in the United States as well. The company’s operating revenue has been strong and consistent over the past years and has consistently sat at more than 100 billion US dollars annually for some time. AT&T’s net profit however has fluctuated somewhat in recent times but has also been as high as almost 20 billion US in the past.

Employee numbers at AT&T have been declining annually since 2007, due to a number of various cuts across the business. Despite the cuts, AT&T was still the telecommunications company with the greatest number of employees as of 2012. In the United States AT&T’s greatest competitor is Verizon Communications, who also enjoys a significant share of the wireless market across the country. Verizon was also among the most valuable telecommunications brands worldwide with a value of more than 53 billion as of 2013.

AT&T's wireless customer churn rate from 2007 to 2017*

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Release date

March 2018



Survey time period

2007 to 2017

Supplementary notes

* Calculated by dividing the aggregate number of wireless subscribers who canceled service during a period divided by the total number of wireless subscribers at the beginning of that period. THe churn rate for the period is equal to the average of the churn rate for each month of that period.
** Excludes migrations between AT&T segments and/or subscriber categories and acquisition-related additions during the period. Includes the impacts of the year-end 2016 shutdown of our U.S. 2G network

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