Wireless ARPU of AT&T 2016-2020
AT&T’s key wireless metrics
In AT&T’s quarterly report, ARPU is defined as wireless subscriber revenues during a specific period divided by average wireless subscribers during that period. Such data can be used by businesses and investors for analysis and comparisons with other companies, giving them a better grasp of what the future holds for a specific company in terms of growth.In 2019, AT&T had almost 166 million wireless subscribers worldwide. In the third quarter of 2018, the company’s churn rate, which refers to the average percentage of subscribers who stop paying for a service, for these wireless subscribers was about 1.7 percent. This is a relatively low number compared to some of AT&T’s competitors. This is a good indicator of a healthy and loyal relationship between the customer and the company.