AT&T number of mobility subscribers 2007-2023

In 2023, AT&T had a total of 241.53 million wireless subscribers, a significant increase since the previous year. Over the last decade, the wireless subscriber count has been steadily growing and it has more than tripled since 2007.

AT&T’s wireless subscriber base and ARPU

AT&T’s wireless subscribers can be divided into three separate subscription type groups: postpaid, prepaid, and reseller. The largest group by far is the postpaid group which had about 84.7 million subscribers in 2022. The prepaid model has been steadily increasing over the last nine years, while reseller subscriptions have been losing traction since 2016.

Each of these subscribers generates a certain amount of revenue. In the fourth quarter of 2023, the company’s wireless ARPU (average revenue per user) exceeded 50 U.S. dollars for its postpaid service and 56 U.S. dollars for its phone-only postpaid service. AT&T also has one of the lowest monthly churn rates on the U.S. market. This means that the average percentage of people that ended their subscription with the company is low.

Wireless carriers in the United States

Of the three major wireless carriers in the United States - AT&T, Verizon, T-Mobile - out of which AT&T holds the largest share of the wireless subscription market. In the first quarter of 2018, AT&T surpassed Verizon in number of wireless subscriptions and now AT&T have the highest number of subscribers in the United States. In 2020, T-Mobile and Sprint merged and in the second quarter of 2020 the surviving brand T-Mobile USA, had more wireless subscribers than Verizon.