AT&T: number of wireless subscribers 2009-2018, by subscription type

In 2018, AT&T had just under 77 million postpaid subscribers, which remains the most popular of the three subscription options. The multinational corporation had 17 million prepaid subscribers and about 7.8 million reseller subscriptions in 2018. The prepaid subscription type has been steadily growing since 2009, while the reseller model has been decreasing each year, since 2012.

AT&T’s subscription types explained

Since 2009, most people opted for AT&T’s postpaid plan, which allows the subscriber to use the services flexibly and pay subsequently. Conversely for the prepaid model, payment is made in advance and a fixed amount of data and minutes, as well as potentially other services, is then offered to the subscriber. The last group are the resellers. This includes businesses that purchase and resell wireless services under their own name but use AT&T’s network. In 2018, the total number of AT&T wireless subscriptions came to 153 million and the number has been growing steadily over the last decade.

AT&T’s wireless churn rate

The average monthly churn rate refers to the average percentage of people who have cancelled their subscription to a company’s services per month. From 2013 until 2018, AT&T’s churn rate has been relatively stable, remaining between 1 and 2 percent, giving AT&T one of the lowest carrier churn rates amongst the major wireless service providers in the United States.

Number of AT&T wireless subscribers from 2009 to 2018, by subscription type

PostpaidPrepaidReseller
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Source

Release date

February 2019

Region

Worldwide

Survey time period

2009 to 2018

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