Chipotle Mexican Grill - additional information
The average revenue per store of Chipotle Mexican Grill has increased gradually year-on-year with the exception of 2015 and 2016 which had average sales per store of 2.42 million U.S. dollars and 1.87 million U.S. dollars, respectively. The chain’s revenue has also grown year-on-year. In 2015, the chain’s revenue reached 4.5 billion U.S. dollars. However, this growth excludes 2016 during which the chain's revenue dropped to 3.9 billion.
Chipotle Mexican Grill, a Mexican food chain specializing in tacos and burritos, was founded in Colorado in the United States in 1993. In 2016, the company boasted over of 2,250 restaurants - a long way from the small 16 it had just 21 years earlier. In terms of restaurant numbers, it was the second largest Mexican food chain in the U.S. after Taco Bell, and, in 2016, it was the U.S. consumer’s second joint favorite restaurant in that category alongside Taco Bueno and Qdoba. Despite its rapid expansion, Chipotle still has room to grow.
Chipotle is considered to be one of the first fast casual restaurant chains. Fast casuals are a relatively new concept. Placed between casual dining and fast food restaurants, they lack the full-table service of casual dining but offer better quality food than their fast food counterparts. Bakery chain, Panera Bread was the largest fast casual restaurant chain in the U.S. in terms of sales. Other fast casuals include Panda Express and Five Guys Burgers and Fries.