Chipotle Mexican Grill - statistics & facts

Chipotle Mexican Grill is a fast-casual Mexican restaurant chain founded by Steve Ells in 1993. The first Chipotle restaurant was opened in Denver, Colorado, where the company was headquartered before relocating to Southern California in 2018. The brand name was inspired by the Chipotle chili pepper, a traditional ingredient in many Mexican dishes that is also featured in several of the chain’s menu items. In addition to its signature burritos, Chipotle serves a range of tacos, burrito bowls, salads, and side dishes. As a fast casual chain, Chipotle is part of the quick service restaurant (QSR) sector, an industry in which U.S. consumer spending reached over 320 billion U.S. dollars in 2022. Fast casual restaurants typically represent a blending of the fast food and casual dining experience. What distinguishes fast-casual restaurants like Chipotle from casual dining establishments is their limited table service, moderate price point, and quick meal preparation time. Compared with U.S. fast food restaurants like McDonald’s, fast casual restaurants typically offer a more upscale and diverse menu selection with higher quality ingredients.

Has Chipotle recovered from its food safety controversy?

Focusing on fresh ingredients is one of Chipotle’s key commitments. In the company’s "food with integrity" statement, the brand outlined its commitment to using responsibly sourced ingredients without artificial colors, flavors, or preservatives. Higher quality ingredients tend to result in higher costs, and this tendency was reflected in Chipotle’s operating costs in 2022. Throughout the past decade, the highest share of the company’s operating costs has been held by food, beverages, and packing. Due to food safety concerns that challenged the company's “food with integrity” statement, Chipotle’s operating income sharply declined in 2016. That year, consumers from multiple states developed food-borne illnesses after eating at the popular burrito chain. Chipotle’s revenue figures also decreased that year; however, the company quickly rebounded and reported revenue figures amounting to 8.63 billion U.S. dollars in 2022. This figure was Chipotle’s highest revenue to date.

How popular is Chipotle?

Since launching two decades ago, the number of Chipotle restaurants worldwide has steadily increased. In 2022, the brand operated 3,187 eateries across the globe, serving international customers in Canada, France, Germany, and the United Kingdom. In the U.S., Chipotle is the largest fast-casual restaurant chain based on unit count. Unlike many of the brand’s competitors like Jimmy John’s, Chipotle does not franchise its restaurants. This business strategy, among other factors, may have positively influenced Chipotle’s American Customer Satisfaction Index (ACSI) score in 2022. That year, the company received a score of 77 out of 100, making it one of the top ten highest-rated limited service restaurant chains in the country. When looking at the company’s overall brand, Chipotle was valued at over 16.2 billion U.S. dollars in 2022 and ranked as the fourth most valuable QSR brand in the U.S. that year.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

U.S. consumer spending in the QSR sector: 320.3bn USD

Number of Chipotle Mexican Grill restaurants worldwide: 3.1k

Revenue of Chipotle Mexican Grill worldwide: 8.63bn USD

Editor’s Picks Current statistics on this topic

Revenue of Chipotle Mexican Grill worldwide from 2006 to 2022 (in billion U.S. dollars)

Quick-Service & Casual Dining Restaurants

Revenue of Chipotle Mexican Grill worldwide 2006-2022

Number of Chipotle Mexican Grill restaurants worldwide from 2007 to 2022

Quick-Service & Casual Dining Restaurants

Number of Chipotle Mexican Grill restaurants worldwide 2007-2022

Net income of Chipotle Mexican Grill worldwide from 2006 to 2022 (in million U.S. dollars)

Quick-Service & Casual Dining Restaurants

Net income of Chipotle Mexican Grill worldwide 2006-2022

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Brand perception

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