Italian Serie A team brand values 2011 to 2017 (in million U.S. dollars)

Brand value of Serie A (Italy) football teams 2017 The statistic depicts the brand value of the most valuable Italian football teams from 2011 to 2017. AC Milan had a brand value of 292 million U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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2011201220132014201520162017
Juventus FC184160180247350287492
AC Milan273292263236244207286
FC Internazionale Milano263215151152160151217
AS Roma1018582108117131180
SSC Napoli7085101121147118177
SSC Lazio Rom5546526278--
ACF Fiorentina*564652-76--
Udinese Calcio*020-----
2011201220132014201520162017
Juventus FC184160180247350287492
AC Milan273292263236244207286
FC Internazionale Milano263215151152160151217
AS Roma1018582108117131180
SSC Napoli7085101121147118177
SSC Lazio Rom5546526278--
ACF Fiorentina*564652-76--
Udinese Calcio*020-----
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Description Source More information
The statistic depicts the brand value of the most valuable Italian football teams from 2011 to 2017. AC Milan had a brand value of 292 million U.S. dollars in 2012. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Release date
June 2017
Region
Italy
Survey time period
2011 to 2017
Supplementary notes
* Source does not provide values for every year

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