Italian Serie A team brand values 2011 to 2018 (in million U.S. dollars)

Brand value of Serie A (Italy) football teams 2018 The statistic depicts the brand value of the most valuable Italian football teams from 2011 to 2018. AC Milan had a brand value of 315 million U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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20112012201320142015201620172018
Juventus FC184160180247350287492605
FC Internazionale Milano263215151152160151217475
AC Milan273292263236244207286315
AS Roma1018582108117131180264
SSC Napoli7085101121147118177183
SSC Lazio5546526278--155
Atalanta-------136
ACF Fiorentina*564652-76---
Udinese Calcio*020------
20112012201320142015201620172018
Juventus FC184160180247350287492605
FC Internazionale Milano263215151152160151217475
AC Milan273292263236244207286315
AS Roma1018582108117131180264
SSC Napoli7085101121147118177183
SSC Lazio5546526278--155
Atalanta-------136
ACF Fiorentina*564652-76---
Udinese Calcio*020------
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Description Source More information
The statistic depicts the brand value of the most valuable Italian football teams from 2011 to 2018. AC Milan had a brand value of 315 million U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
Release date
May 2018
Region
Italy
Survey time period
2011 to 2018
Supplementary notes
* Source does not provide values for every year

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