Subaru’s vehicle sales in the U.S.
With FY 2016 first quarter net sales of around 765.3 billion Japanese yen, Fuji Heavy Industries might not be on everyone’s radar when talking about cars, but its automobile manufacturing division, Subaru, has emerged as one of the fastest growing carmakers worldwide. Between January and December 2017, Subaru vehicle sales in the United States surged by 5.3 percent to reach just under 647,956 units.
In addition to its growing popularity, Subaru is also one of the most profitable car brands out there, pocketing an estimated nine cents for every dollar generated in revenue. At the source of Fuji’s profitability lies the weak yen resulting from Japan’s persistent recession. With vehicle sales on the rise, it will be interesting to see if Subaru will add more capacity to its non-domestic plants in Malaysia and Lafayette, Indiana.