Subaru’s vehicle sales in the U.S.
With FY 2017 net sales of around 3.3 trillion Japanese yen, Fuji Heavy Industries might not be on everyone’s radar when talking about cars, but its automobile manufacturing division, Subaru, has emerged as one of the fastest growing carmakers worldwide. Between January and December 2018, Subaru vehicle sales in the United States surged by five percent to reach just over 680,000 units.
In addition to its growing popularity, Subaru is also one of the most profitable car brands out there, pocketing an estimated nine cents for every dollar generated in revenue. At the source of Fuji’s profitability lies the weak yen resulting from Japan’s persistent recession. With vehicle sales on the rise, it will be interesting to see if Subaru will add more capacity to its non-domestic plants in Malaysia and Lafayette, Indiana.