Australia: social media advertising number of users 2019-2028

The indicator 'Reach by social network' in the 'Total' segment of the digital advertising market in Australia was forecast to continuously increase between 2023 and 2028 by in total two million users (+9.05 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 24.06 million users and therefore a new peak in 2028. Notably, the indicator 'Reach by social network' of the 'Total' segment of the digital advertising market was continuously increasing over the past years.

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Number of users of social media advertising in Australia 2019-2028 (in millions)

Characteristic	Number of users in millions
2028	24.06
2027	23.72
2026	23.37
2025	22.99
2024	22.58
2023	22.11
2022	21.58
2021	20.96
2020	20.23
2019	19.37

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Release date

November 2023

More information

Region

Australia

Survey time period

2019 to 2028

Special properties

Internet users who use a social network site via any device at least once per month

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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