Dossiers, industry reports and further studies. 
Exclusive Statista studies on market-relevant topics: 
About This Statistic
This statistic shows the number of social network users in Australia from 2015 to 2021. In 2018, it is estimated that there will be around 12.3 million social network users in Australia, up from 11.8 million in 2016.
- Internet ›
- Social Media & User-Generated Content ›
Australia: number of social network users 2015-2021
Number of social network users in Australia from 2015 to 2021 (in millions)
Loading statistic...
| Number of users in millions | |
|---|---|
| 2015 | 11.5 |
| 2016 | 11.8 |
| 2017* | 12 |
| 2018* | 12.3 |
| 2019* | 12.5 |
| 2020* | 12.6 |
| 2021* | 12.8 |
© Statista 2017
Show further information
Complete Source Details
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
+Social media penetration in the Netherlands 2017, by social network
Global social networks ranked by number of users 2017
+Share of U.S. internet users who use selected social networks 2012-2016
+Top social media sites in the Nordics 2016
Social networks ranked by market share in the United Kingdom (UK) as of April 2017
+U.S. teens: social networks and app DAU reach 2014-2016
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Social media marketing in the U.S."
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2016 (in million U.S. dollars)Social media: revenue of selected companies 2016
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021
- Corporate use
The most important statistics
- Do you use social media to market your business?Global share of businesses using social media marketing 2011-2015
- Which of the following tactics do you currently spend your marketing dollars on?Marketing channels U.S. small businesses invest in 2016
- Marketing implementation of social media profiles among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media profiles marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
- What is the single, most important social platform for your business?Most important social media platforms for marketers worldwide 2017
- Do you agree with the statement: "I have integrated social media into my traditional marketing activities"?Integration of social media into the marketing mix worldwide 2016
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Objectives & tactics
The most important statistics
- Leading social media marketing objectives worldwide as of October 2015Leading social media marketing objectives worldwide 2015
- Expectations local merchants had of their social media marketing efforts in the United States in 2014SMBs in the U.S. - social media marketing expectations 2014
- How do you attract customers to connect with your brand's social media account(s)?Methods brands use for attracting social media followers worldwide 2015
- Number of social media posts per company per week worldwide as of February 2015, by industryNumber of social media posts per company per week 2015, by industry
- Number of social media posts per company per week worldwide as of February 2015, by company sizeNumber of social media posts per company per week 2015, by size
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Issues with social media marketing local merchants encountered in the United States as of June 2014SMBs in the U.S. - issues with social media 2014
- Do you outsource any of your social media marketing efforts?Outsourcing social media marketing worldwide 2014
- Effectiveness
The most important statistics
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- How do you rate the success of social media to achieve important marketing objectives?Effectiveness of social media marketing worldwide 2015
- Has any interaction you have had with your favourite brand on social media driven you to buy more?U.S. social media brand interaction buying influence 2014
- Social media most likely to influence purchase decision according to consumers in the Unites States in 2014, by typeInfluence marketing: U.S. social media influencing purchase 2014
- Number of interactions companies generated per social media post worldwide as of March 2015, by industryNumber of interactions per social media post 2015, by industry
- Median number of social media followers companies attracted worldwide as of January 2015, by industryNumber of social media followers 2015, by industry
- Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?Ability to measure social media marketing ROI worldwide 2017
- What are the benefits of using social media for marketing purposes?Benefits of social media marketing worldwide 2017
- Consumer use
The most important statistics
- Number of selected social network users in the United States as of January 2015 (in millions)Social network audiences in the United States 2015
- Distribution of time spent on social media content in the United States as of December 2016, by platformShare of U.S. social media minutes 2016, by platform
- Social media platforms preferred as a customer service outlet in the U.S. in 2015, by generation* Preferred social media platform for customer service U.S. 2015, by generation
- Consumers in the U.S. who would interact with customer service using social media in 2015, by generation* Use of social media as a customer service outlet in the U.S. 2015, by generation
- Share of social media users who would describe selected networks as trustworthy in the United States as of November 2014Trustworthy social networks according to users in the U.S. 2014
- Share of social media users who would describe selected networks as informative in the United States as of November 2014Informative social networks according to users in the U.S. 2014
Statista for Your Company: The Research and Analysis Tool
- Product Film
- Statistics
- Downloads
Our Premium Statistics - facts for your business
Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.
Unlimited access
As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.
You are in good company
Google
Samsung
Unilever
Procter and Gamble
Adobe
Telekom
PayPal
Otto
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Social media penetration in the Netherlands 2017, by so...
- Global social networks ranked by number of users 2017
- Share of U.S. internet users who use selected social ne...
- Top social media sites in the Nordics 2016
- Social networks ranked by market share in the United Ki...
- U.S. teens: social networks and app DAU reach 2014-2016
- Monthly social media user engagement worldwide 2015, by...
- Share of U.S. population who use social media 2008-2017
- Active mobile social media penetration in Asian countri...
- Active mobile social media penetration in the Americas...
- Share of daily users of social media platforms in Finla...
- Active mobile social media penetration in MENA countrie...
- Social media awareness in the U.S. 2017
- Weekly social media usage in selected countries 2016
- Weekly social media usage in selected countries 2015, b...
- Most popular social networks worldwide 2017, by reach
- Most popular social networks in Denmark 2016
- Penetration of alternative social media in the Netherla...
- Social media active daily user penetration in the Nethe...
- Usage frequency of selected social networks in Germany...
- Share of users of social media platforms in Finland in...
Studies
- Social media usage in the United Kingdom (UK)
- Mobile social media
- Social networks in China
- Social networks usage in Spain
- Social media usage in the Netherlands
- Social Media Onderzoek 2017
- Social media usage in the European Union (EU)
- Social media usage in Spain
- Social media marketing in the U.S.
- Social media usage in the Nordics
- Brands on social media
- Beauty content on social media
- Social media and events
- Online recruiting and social media
- Social media advertising in the U.S. (DMO)
Our Business Solutions: Save Time and Money
only
$588*
per yearYour advantages
- Full access to all our statistics
- Download as XLS, PDF & PNG
- Relevant data: complete source information
All functions of our platform illustrated face-to-face
- Learn how Statista supports your company
- Extensive tour across the whole portal
- Personal guidance by our support team
The knowledge database for your company
- All functions of the Premium Account
- Access to dossiers, forecasts and studies
- Access to our international database
- Publishing rights and other exclusive functions
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Please log in to access our additional functions
Register in seconds and access exclusive features.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.