As of January 2021, Western and Northern Europe ranked first, both with a social media penetration rate of 79 percent, followed by Northern America with 74 percent. The global average penetration rate was 53.6 percent. The most popular social network worldwide is Facebook with more than 2.7 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2020, mobile social media had a 98 percent usage rate in the United States, and 99 percent reach in Mexico.
Global social network penetration rate as of January 2021, by region
The source adds the following information: ""Users" may not represent unique individuals, so figures may exceed internet penetration values." Data are not comparable with previous reports.
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We Are Social, & DataReportal, & Hootsuite. (January 27, 2021). Global social network penetration rate as of January 2021, by region [Graph]. In Statista. Retrieved January 29, 2022, from https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, und DataReportal, und Hootsuite. "Global social network penetration rate as of January 2021, by region." Chart. January 27, 2021. Statista. Accessed January 29, 2022. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, DataReportal, Hootsuite. (2021). Global social network penetration rate as of January 2021, by region. Statista. Statista Inc.. Accessed: January 29, 2022. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, and DataReportal, and Hootsuite. "Global Social Network Penetration Rate as of January 2021, by Region." Statista, Statista Inc., 27 Jan 2021, https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social & DataReportal & Hootsuite, Global social network penetration rate as of January 2021, by region Statista, https://www.statista.com/statistics/269615/social-network-penetration-by-region/ (last visited January 29, 2022)
