Social media: global penetration rate 2020, by region

This statistic shows the social network penetration rate as of January 2020, by global region. As of that period, Eastern Asia was ranked first with an social media penetration rate of 71 percent, followed by Northern America with 69 percent. The global average penetration rate was 49 percent. The most popular social network worldwide is Facebook with more than 2.4 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2019, mobile social media had a 61 percent usage rate in the United States, and 64 percent reach in Mexico.

Global social network penetration rate as of January 2020, by region

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2020



Survey time period

January 2020

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Social media usage worldwide"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.