As of January 2022, Western Europe ranked first in terms on global social network penetration rate, with 84 percent. Northern Europe followed closely with 84 percent, and Northern America ranked third with a penetration rate of 82 percent. Overall, the global average was 58.4 percent.
Global social network penetration rate as of January 2022, by region
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Statistics on Social media usage in Spain
Overview
8
- Premium Statistic Social media: global penetration rate 2022, by region
- Premium Statistic Spain: number of social network users 2018-2027
- Premium Statistic Spain: social network penetration 2018-2027
- Basic Statistic Social network penetration in Spain 2010-2021
- Premium Statistic Digital Market Outlook: social media users in Spain 2017-2027, by platform
- Premium Statistic Leading social media platforms in Spain 2021, by reach
- Premium Statistic Spain: leading social platforms 2022, by user awareness
- Basic Statistic Favorite social media platforms in Spain Q3 2021
Usage
7
- Premium Statistic Social media usage by platform type in Spain 2022
- Premium Statistic Social media activities in Spain 2022
- Premium Statistic Leading social media usage reasons in Spain 2021
- Premium Statistic Social network usage by frequency in Spain 2022
- Premium Statistic Spain: social media platforms daily usage 2022
- Premium Statistic Spain: social media access 2022, by device
- Basic Statistic Spain: types of social media accounts followed Q3 2021
App performance
7
- Premium Statistic Leading Android social media apps in Spain 2022, by downloads
- Premium Statistic Leading Android social media apps in the Google Play Store in Spain 2022, by revenue
- Premium Statistic Leading iPhone social media apps in Spain 2022, by downloads
- Premium Statistic Leading iPhone social media apps in Spain 2022, by revenue
- Premium Statistic Leading Android communication apps in Spain 2022, by downloads
- Premium Statistic Leading Android communication apps in Spain 2022, by revenue
- Premium Statistic Spain: social network and apps user satisfaction 2022
Facebook & Messenger
8
- Premium Statistic Spain: number of Facebook users 2014-2021
- Premium Statistic Spain: cities with most Facebook users 2021
- Premium Statistic Spain: distribution of Facebook users 2018-2021, by gender
- Premium Statistic Spain: Facebook user share 2022, by age
- Premium Statistic Spain: Facebook user share 2022, by gender and age group
- Premium Statistic Spain: Facebook usage frequency 2022
- Premium Statistic Facebook usage for news in Europe 2016-2022, by country
- Basic Statistic Spain: number of Messenger users 2018-2022
Instagram
5
- Basic Statistic Spain: number of Instagram users 2015-2021
- Basic Statistic Spain: cities with most Instagram users 2021
- Premium Statistic Spain: Instagram user share 2022, by age group
- Premium Statistic Spain: LinkedIn user share 2021, by age group
- Premium Statistic Spain: Instagram usage frequency 2022
LinkedIn
5
- Premium Statistic Spain: cities with most LinkedIn users 2021
- Premium Statistic Spain: number of LinkedIn users 2021, by gender
- Basic Statistic Spain: distribution of LinkedIn users 2021, by gender
- Premium Statistic Spain: number of LinkedIn users 2021, by age group
- Premium Statistic Spain: LinkedIn user share 2021, by age group
TikTok
4
Twitter
5
- Premium Statistic Spain: number of Twitter users 2014-2021
- Premium Statistic Spain: cities with most Twitter users 2021
- Premium Statistic Spain: number of active Twitter users 2015-2021
- Premium Statistic Spain: number of verified Twitter accounts 2014-2021
- Premium Statistic Spain: Twitter usage frequency 2022
WhatsApp
5
- Premium Statistic Whatsapp users in Spain 2017-2025
- Premium Statistic Spain: number of WhatsApp users 2021, by gender
- Basic Statistic Spain: distribution of WhatsApp users 2021, by gender
- Premium Statistic Spain: number of WhatsApp users 2021, by age group
- Basic Statistic Spain: distribution of WhatsApp users 2021, by age group
Social media advertising
8
- Premium Statistic Digital Market Outlook: social media advertising spending in European countries 2022
- Premium Statistic Social media ad spending in Spain 2017-2026
- Premium Statistic Social media ad spending in Spain 2017-2026, by device
- Premium Statistic Social media web traffic referrals in Spain 2021
- Premium Statistic Spain social media referral traffic to leading websites 2021
- Premium Statistic Preferred frequency of brands posting on social media in Spain 2022
- Premium Statistic Popularity of following brands on social media in Spain 2022
- Premium Statistic Frequency of clicking on social media ads in Spain 2021
Spotlight: Spanish influencer market
6
- Premium Statistic Social media platforms used to follow influencers in Spain 2022
- Premium Statistic Credibility of influencers in Spain 2022
- Premium Statistic Popularity of influencers in Spain 2022
- Premium Statistic Advertising nature of influencers in Spain 2022
- Premium Statistic Attitude towards advertising on social networks in Spain 2022
- Premium Statistic Preferred frequency of influencers posting on social media in Spain 2022
Further related statistics
13
- Daily social media usage APAC 2015 by country or region
- Most popular social media sites in Poland 2013
- YouTube usage in Finland 2019, by device
- YouTube usage in Norway 2019, by device
- Social network access of online users in selected countries 2016
- Most popular social media sites in Spain 2018
- Share of shoppers who follow underwear brands on social media U.S. 2017
- Global social media interactions from UK newsbrand articles 2015-2017
- Social media interactions from UK newsbrand articles 2018
- Most popular daily used social media networks Flemish teenagers 2016, by gender
- Popular social media activities in Turkey 2020
- Opinion on monetary earnings of truck driving profession India 2020 by city
- Leading daily vlogs channels on YouTube in Poland 2022, by average views
Further Content: You might find this interesting as well
Statistics
- Daily social media usage APAC 2015 by country or region
- Most popular social media sites in Poland 2013
- YouTube usage in Finland 2019, by device
- YouTube usage in Norway 2019, by device
- Social network access of online users in selected countries 2016
- Most popular social media sites in Spain 2018
- Share of shoppers who follow underwear brands on social media U.S. 2017
- Global social media interactions from UK newsbrand articles 2015-2017
- Social media interactions from UK newsbrand articles 2018
- Most popular daily used social media networks Flemish teenagers 2016, by gender
- Popular social media activities in Turkey 2020
- Opinion on monetary earnings of truck driving profession India 2020 by city
- Leading daily vlogs channels on YouTube in Poland 2022, by average views
We Are Social, & DataReportal, & Hootsuite. (January 26, 2022). Global social network penetration rate as of January 2022, by region [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, und DataReportal, und Hootsuite. "Global social network penetration rate as of January 2022, by region." Chart. January 26, 2022. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, DataReportal, Hootsuite. (2022). Global social network penetration rate as of January 2022, by region. Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, and DataReportal, and Hootsuite. "Global Social Network Penetration Rate as of January 2022, by Region." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social & DataReportal & Hootsuite, Global social network penetration rate as of January 2022, by region Statista, https://www.statista.com/statistics/269615/social-network-penetration-by-region/ (last visited February 08, 2023)
Global social network penetration rate as of January 2022, by region [Graph], We Are Social, & DataReportal, & Hootsuite, January 26, 2022. [Online]. Available: https://www.statista.com/statistics/269615/social-network-penetration-by-region/