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Social media: global penetration rate 2021, by region

As of January 2021, Western and Northern Europe ranked first, both with a social media penetration rate of 79 percent, followed by Northern America with 74 percent. The global average penetration rate was 53.6 percent. The most popular social network worldwide is Facebook with more than 2.7 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2020, mobile social media had a 98 percent usage rate in the United States, and 99 percent reach in Mexico.

Global social network penetration rate as of January 2021, by region

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Release date

January 2021



Survey time period

January 2021

Special properties

Social media users as a share of total population

Supplementary notes

The source adds the following information: ""Users" may not represent unique individuals, so figures may exceed internet penetration values."
Data are not comparable with previous reports.

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Statistics on "Social media usage worldwide"

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