This statistic shows the social network penetration rate as of January 2020, by global region. As of that period, Eastern Asia was ranked first with an social media penetration rate of 71 percent, followed by Northern America with 69 percent. The global average penetration rate was 49 percent. The most popular social network worldwide is Facebook with more than 2.4 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2019, mobile social media had a 61 percent usage rate in the United States, and 64 percent reach in Mexico.
Global social network penetration rate as of January 2020, by region
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We Are Social, & DataReportal, & Hootsuite. (January 30, 2020). Global social network penetration rate as of January 2020, by region [Graph]. In Statista. Retrieved July 11, 2020, from https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, und DataReportal, und Hootsuite. "Global social network penetration rate as of January 2020, by region." Chart. January 30, 2020. Statista. Accessed July 11, 2020. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, DataReportal, Hootsuite. (2020). Global social network penetration rate as of January 2020, by region. Statista. Statista Inc.. Accessed: July 11, 2020. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, and DataReportal, and Hootsuite. "Global Social Network Penetration Rate as of January 2020, by Region." Statista, Statista Inc., 30 Jan 2020, https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social & DataReportal & Hootsuite, Global social network penetration rate as of January 2020, by region Statista, https://www.statista.com/statistics/269615/social-network-penetration-by-region/ (last visited July 11, 2020)
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