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Social media: global penetration rate 2019, by region
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Social media: global penetration rate 2019, by region
Global social network penetration rate as of January 2019, by region
by J. Clement,
last edited
Feb 5, 2019
This statistic shows the social network penetration rate as of January 2019, by global region. As of that period, Eastern Asia and North America were ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 67 percent. The global average penetration rate was 45 percent. The most popular social network worldwide is Facebook with more than 2.3 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2018, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
Global social network penetration rate as of January 2019, by region
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by J. Clement,
last edited
Feb 5, 2019
This statistic shows the social network penetration rate as of January 2019, by global region. As of that period, Eastern Asia and North America were ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 67 percent. The global average penetration rate was 45 percent. The most popular social network worldwide is Facebook with more than 2.3 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2018, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
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- January 2019
- Region
- Worldwide
- Survey time period
- January 2019
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- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- January 2019
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Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)Social network users in selected countries in 2018 and 2023
- Global social network penetration rate as of January 2019, by regionSocial media: global penetration rate 2019, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Global mobile social network penetration rate as of January 2019, by regionGlobal mobile social penetration rate 2019, by region
- Active mobile social media penetration in American countries as of January 2019Active mobile social media penetration in the Americas 2019
- Leading social media
The most important statistics
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Global active usage penetration of leading social networks as of February 2019Most popular social networks worldwide 2019, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2019, by downloads
- Leading social networking apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2019, by revenue
- Leading communication apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)Leading Android communication apps worldwide 2019, by downloads
- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2019, by revenue
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
- Usage
The most important statistics
- Media usage in an internet minute as of March 2019Media usage in an online minute 2019
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)Daily social media usage worldwide 2012-2018
- Average number of social media accounts per internet user from 2013 to 2018Global social media account ownership from 2013 to 2018
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- Most popular reasons for internet users worldwide to use social media as of 4th quarter 2018Leading social media usage reasons worldwide 2018
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age groupDaily social media usage by global social video users 2017, by age group
The most important statistics
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- Number of daily active Facebook users worldwide as of 1st quarter 2019 (in millions)Facebook: number of daily active users worldwide 2011-2019
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The most important statistics
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- Twitter accounts with the most followers worldwide as of June 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active users 2010-2019
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active U.S. users 2010-2019
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)Twitter: number of monthly active international users 2010-2019
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The most important statistics
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2019
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019Most popular beauty and fashion influencers on Instagram worldwide 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019Most popular food influencers on Instagram worldwide 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019Most popular travel influencers on Instagram worldwide 2019
- Social media marketing and advertising
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019Benefits of social media marketing worldwide 2019
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2019Social media ads CTR worldwide Q1 2017 - Q1 2019
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2019 (in U.S. dollars)Social media ads CPM worldwide Q1 2017 - Q1 2019
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q1 2017 - Q1 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Data requests
The most important statistics
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country Google user data requests from federal agencies and governments H2 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by countryGovernment requests for content removal from Google H1 2018
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018Google user data requests by U.S. federal authorities 2010-2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country Twitter: user data requests from federal agencies and governments H1 2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018Twitter: total number of data removal requests as of H1 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institutionTwitter: data removal requests from countries and institutions H1 2018
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- APAC daily social media usage 2015, by country
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- Facebook users in Denmark 2016, by region
- Most popular social media sites in Poland 2013
- Average number of Facebook friends among teenagers in Great Britain 2014
- Frequency of engaging with others' content on Facebook in Denmark 2015
- Popular social media activities in South Africa 2017
- Online service share in online dating and matchmaking revenue China 2013-2020
- Unique U.S. social media audiences 2014-2016, by platform
- Italy: engagement for transparent posts on social media 2018, by industry
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- Social media usage in Latin America
- Social media usage in South Korea
- Social media in Singapore
- Social media usage in Poland
- Mobile social media usage worldwide
- Brands on social media
- Social media and events
- Beauty content on social media
- Social media advertising in the U.S. (DMO)
- Social media and politics in the United States
- Mobile social media usage in the United States
- Online recruiting and social media
- Social media usage in the Netherlands
- Social media advertising in the Netherlands
- Social media usage in Belgium
Statistics on "Social media usage worldwide"
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Social network penetration worldwide from 2014 to 2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Global social network penetration rate as of January 2019, by region
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2019
- Global mobile social network penetration rate as of January 2019, by region
- Active mobile social media penetration in American countries as of January 2019
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2019, by net worth (in billion U.S. dollars)
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2019
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in March 2019, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active WeChat users from 1st quarter 2012 to 1st quarter 2019 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2019 (in millions)
- Media usage in an internet minute as of March 2019
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)
- Average number of social media accounts per internet user from 2013 to 2018
- Weekly social media site access in selected countries as of October 2017
- Most popular reasons for internet users worldwide to use social media as of 4th quarter 2018
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Share of adults who use social media as a source of news in selected countries worldwide as of February 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Number of monthly active Facebook users worldwide as of 1st quarter 2019 (in millions)
- Number of daily active Facebook users worldwide as of 1st quarter 2019 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of May 2019, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Leading apparel brands with the most Facebook fans as of April 2019 (in millions)
- Soccer players with the most Facebook fans as of April 2019 (in millions)
- Leading countries based on number of Twitter users as of July 2019 (in millions)
- Twitter accounts with the most followers worldwide as of June 2019 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 1st quarter 2019 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeks
- Instagram accounts with the most followers worldwide as of May 2019 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019
- Most-followed wildlife photographers on Instagram worldwide as of June 2019
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Leading social media platforms used by marketers worldwide as of January 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019
- Length of time global marketers have been using social media marketing as of January 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2019
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2019 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Do you believe social media is an effective channel for customer service?
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by country
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2018
- Number of data removal requests issued to Twitter from January to June 2018, by country and institution
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2018
- Do you know any of the following social networks?
- Do you know any of the following social networks? (by age group)
- Do you know any of the following social networks? (by gender)
- Daily social media access of internet users in Asia Pacific as of July 2015, by country
- Ranking of the areas of interest in which French people stated following influencers* on the Internet in 2018
- Reach of active Reddit users as of 2nd quarter 2015, by age group
- User confidence on privacy policy on social networks in China in 2012
- Reach of active Reddit users as of 2nd quarter 2015, by region
- Leading social networks used by HR professionals for recruiting personnel in Spain in 2016
- Share of Facebook users in Denmark in 2016, by region
- Which of the following social media sites, if any, have you accessed in the last month?
- Roughly how many friends do you have on Facebook?*
- Engaging with others' content on Facebook in Denmark in 2015, by frequency
- Which of these things have you done on social networks in the past 4 weeks?
- Revenue share of online services in the online dating and matchmaking market in China from 2013 to 2020*
- Unique weekly social media audiences in the United States as of 3rd quarter 2016, by platform (in millions)
- Distribution of engagement on social media generated by transparent posts* in Italy in 2018, broken down by industry
- Cloud applications as a share of companies total corporate applications in 2011 and 2014, by region
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