Social media: global penetration rate 2020, by region

This statistic shows the social network penetration rate as of January 2020, by global region. As of that period, Eastern Asia was ranked first with an social media penetration rate of 71 percent, followed by Northern America with 69 percent. The global average penetration rate was 49 percent. The most popular social network worldwide is Facebook with more than 2.4 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2019, mobile social media had a 61 percent usage rate in the United States, and 64 percent reach in Mexico.