This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
- Internet›
- Social Media & User-Generated Content›
Social media: global penetration rate 2018, by region
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Global social network penetration rate as of January 2018, by region
Exclusive Premium Statistic
This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
| Share of population | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of population | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
Show more- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- January 2018
More information
- Region
- Worldwide
- Survey time period
- January 2018
Other interesting statistics
Instagram accounts with the most followers worldwide 2018
Facebook: number of monthly active users worldwide 2008-2018
Global social networks ranked by number of users 2018
Twitter: number of monthly active users 2010-2018
Number of monthly active Instagram users 2013-2018
Most popular Facebook fan pages 2018
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media usage in the United States
- 136 page/s
- English
- pptx
- Detailed references
Everything On "Social media usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2017 and 2022 (in millions)Social network users in selected countries in 2017 and 2022
- Global social network penetration rate as of January 2018, by regionSocial media: global penetration rate 2018, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2018Social media: active usage penetration in selected countries 2018
- Global mobile social network penetration rate as of January 2018, by regionGlobal mobile social penetration rate 2018, by region
- Active mobile social media penetration in American countries as of January 2018Active mobile social media penetration in the Americas 2018
- Leading social media
The most important statistics
- Most popular social networks worldwide as of October 2018, ranked by number of active users (in millions)Global social networks ranked by number of users 2018
- Global active usage penetration of leading social networks as of February 2018Most popular social networks worldwide 2018, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in November 2018, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2018, by downloads
- Leading social networking apps in the Apple App Store worldwide in November 2018, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2018, by revenue
- Leading communication apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)Leading Android communication apps worldwide 2018, by downloads
- Leading communication apps in the Google Play Store worldwide in November 2018, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2018, by revenue
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)Facebook Messenger: number of monthly active users 2014-2017
- Usage
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
- Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017Leading social media usage reasons worldwide 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age groupDaily social media usage by global social video users 2017, by age group
The most important statistics
- Leading countries based on number of Facebook users as of October 2018 (in millions)Countries with the most Facebook users as of January 2018
- Number of monthly active Facebook users worldwide as of 3rd quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Number of daily active Facebook users worldwide as of 3rd quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of December 2018, based on number of fans (in millions)Most popular Facebook fan pages 2018
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
The most important statistics
- Leading countries based on number of Twitter users as of October 2018 (in millions)Countries with the most Twitter users as of October 2018
- Twitter accounts with the most followers worldwide as of December 2018 (in millions)Twitter accounts with the most followers worldwide 2018
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 3rd quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 3rd quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 3rd quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Number of daily active Instagram Stories users from October 2016 to June 2018 (in millions)Daily active users of Instagram Stories 2018
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Instagram accounts with the most followers worldwide as of December 2018 (in millions)Instagram accounts with the most followers worldwide 2018
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed fashion and beauty influencers on Instagram worldwide as of November 2018Most popular fashion and beauty influencers on Instagram worldwide 2018
- Most-followed food influencers on Instagram worldwide as of November 2018Most popular food influencers on Instagram worldwide 2018
- Most-followed travel influencers on Instagram worldwide as of November 2018Most popular travel influencers on Instagram worldwide 2018
- Social media marketing and advertising
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2018Social media ads CTR worldwide Q1 2017 - Q3 2018
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2018 (in U.S. dollars)Social media ads CPM worldwide Q1 2017 - Q3 2018
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q1 2017 - Q1 2018
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user typeGlobal social users who discover brands via selected sources 2018, by user type
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Data requests
The most important statistics
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country Google: number of data requests from federal agencies and governments H1 2018
- Number of government and court requests for content removal from Google from July to December 2017, by countryGovernment requests for content removal from Google H2 2017
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018Google user data requests by U.S. federal authorities 2010-2018
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country Facebook: user data requests from federal agencies and governments H1 2018
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 1st half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2017, by country Twitter: user data requests from federal agencies and governments H2 2017
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2017Twitter: total number of data removal requests as of H2 2017
- Number of data removal requests issued to Twitter from July to December 2017, by country and institutionTwitter: data removal requests from countries and institutions H2 2017
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Chile: social network awareness 2016, by gender
- Chile: social network awareness 2016, by age group
- Reach of selected socail networks in the United States 2014, by age
- Chile: social network awareness 2016
- Confidence on privacy protection on social networks in China 2012
- Facebook profiles in the Nordics 2018, by gender
- Most popular social media sites in France 2013
- Concern about privacy protection of social network users in China 2011, by age
- Reddit: global usage penetration 2015, by income
- Most popular social media sites in Great Britain (UK) 2013
- Active online accounts among teenagers in Great Britain 2014
- Children's usage of social media in Norway 2017, by platform
- Reddit: global usage penetration 2015, by age
- Reactive job hunting on social media in the United Kingdom (UK) 2014, by employment
- U.S. mom social media presentation pressure 2014
- U.S. internet user opinion on autoplay videos 2014
- Share of consumers who use social media for news Australia 2018 by brand and device
- Popular social media activities in Morocco 2017
Studies
- Social media and events
- Beauty content on social media
- Online recruiting and social media
- Social media advertising in the Netherlands
- Mobile social media usage worldwide
- Social media marketing
- Brands on social media
- Social media advertising in the U.S. (DMO)
- Social media and politics in the United States
- Mobile social media usage in the United States
- Social media usage in Sweden
- Social media usage in the Netherlands
- Social media usage in Denmark
- Social media usage in Belgium
- Social media usage in Norway
Statistics on the topic
Free statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Number of social network users in selected countries in 2017 and 2022 (in millions)
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2018
- Global mobile social network penetration rate as of January 2018, by region
- Most popular social networks worldwide as of October 2018, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2018
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active WeChat users from 3rd quarter 2011 to 3rd quarter 2018 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 3rd quarter 2018 (in millions)
- Media usage in an internet minute as of June 2018
- Average number of social media accounts per internet user from 2013 to 2017
- Weekly social media site access in selected countries as of October 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Leading countries based on number of Facebook users as of October 2018 (in millions)
- Number of monthly active Facebook users worldwide as of 3rd quarter 2018 (in millions)
- Number of daily active Facebook users worldwide as of 3rd quarter 2018 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of December 2018, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of October 2018 (in millions)
- Soccer players with the most Facebook fans as of February 2018 (in millions)
- Leading countries based on number of Twitter users as of October 2018 (in millions)
- Twitter accounts with the most followers worldwide as of December 2018 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 3rd quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 3rd quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 3rd quarter 2018 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Number of daily active Instagram Stories users from October 2016 to June 2018 (in millions)
- Instagram accounts with the most followers worldwide as of December 2018 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Do you believe social media is an effective channel for customer service?
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country
- Number of government and court requests for content removal from Google from July to December 2017, by country
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country
- Number of data removal requests issued to Twitter from 1st half 2012 to 1st half 2017
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Which of the following social media sites, if any, have you accessed in the last month?
- Reach of active Reddit users as of 2nd quarter 2015, by income
- Which of the following social media sites, if any, have you accessed in the last month?
- Reach of active Reddit users as of 2nd quarter 2015, by age group
- What do you think about videos that play automatically on sites like Facebook and Instagram?
Premium Statistics
- Social network penetration worldwide from 2014 to 2021
- Global social network penetration rate as of January 2018, by region
- Active mobile social media penetration in American countries as of January 2018
- Active mobile social media penetration in Asian countries as of September 2017
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Leading social networking apps in the Apple App Store worldwide in November 2018, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in November 2018, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in November 2018, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in November 2018, by revenue (in U.S. dollars)
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Share of adults who use social media as a source of news in selected countries worldwide in 2018
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Fastest-growing English-language influencers on Instagram as of November 2018, based on follower growth in the past 4 weeks
- Most-followed fashion and beauty influencers on Instagram worldwide as of November 2018
- Most-followed food influencers on Instagram worldwide as of November 2018
- Most-followed travel influencers on Instagram worldwide as of November 2018
- Most-followed wildlife photographers on Instagram worldwide as of November 2018
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Leading social media platforms used by marketers worldwide as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Length of time global marketers have been using social media marketing as of January 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2018
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Share of social media users worldwide who discover brands via the following sources as of 1st quarter 2018, by user type
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2018
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 1st half 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2017, by country
- Number of data removal requests issued to Twitter from July to December 2017, by country and institution
- Do you know any of the following social networks? (by gender)
- Do you know any of the following social networks? (by age group)
- Share of internet users accessing selected social networks in the United States in November 2014, by age
- Do you know any of the following social networks?
- User confidence on privacy policy on social networks in China in 2012
- Distribution of Facebook profiles in the Nordic countries in 2018, by gender
- Concern about privacy policy of social network users in China in 2011, by age
- Which of the following do you have active accounts with, if any?
- Share of children who used social media in Norway in 2017, by social media platform
- Have you ever been approached about a new job on a social media website?*
- U.S. mom social media users who feel pressure to create an image of a perfect life on social media as of July 2014
- Share of consumers who use social media for news in Australia as of February 2018, by brand and device
- Which of these things have you done on social networks in the past 4 weeks?
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.