Social media: global penetration rate 2019, by region

This statistic shows the social network penetration rate as of January 2019, by global region. As of that period, Eastern Asia and North America were ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 67 percent. The global average penetration rate was 45 percent. The most popular social network worldwide is Facebook with more than 2.3 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2018, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.