This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
- Internet›
- Social Media & User-Generated Content›
Social media: global penetration rate 2018, by region
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Global social network penetration rate as of January 2018, by region
Exclusive Premium Statistic
This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
| Share of population | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of population | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive content
Exclusive Premium statistic
Get a Premium Account for unrestrained access.
Benefits of our Premium membership:
- Access to all Premium statistics
- Download as XLS, PNG and PDF
- Detailed source and background information
Premium Account
$49 per month*
(billed annually)
(billed annually)
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
Show more- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- January 2018
More information
- Region
- Worldwide
- Survey time period
- January 2018
Other interesting statistics
Instagram accounts with the most followers worldwide 2018
Facebook: number of monthly active users worldwide 2008-2018
Global social networks ranked by number of users 2018
Twitter: number of monthly active users 2010-2018
Most popular Facebook fan pages 2018
Number of monthly active Instagram users 2013-2018
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media usage in the United States
- 136 page/s
- English
- pptx
- Detailed references
Everything On "Social media usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Social media usage worldwide"
- Overview
The most important statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)Number of global social network users 2010-2021
- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
- Number of social network users in selected countries in 2017 and 2022 (in millions)Social network users in selected countries in 2017 and 2022
- Global social network penetration rate as of January 2018, by regionSocial media: global penetration rate 2018, by region
- Distribution of worldwide social media users as of January 2017, by regionRegional distribution of social network users worldwide 2017
- Active social network penetration in selected countries as of January 2018Social media: active usage penetration in selected countries 2018
- Global mobile social network penetration rate as of January 2018, by regionGlobal mobile social penetration rate 2018, by region
- Active mobile social media penetration in American countries as of January 2018Active mobile social media penetration in the Americas 2018
- Leading social media
The most important statistics
- Most popular social networks worldwide as of July 2018, ranked by number of active users (in millions)Global social networks ranked by number of users 2018
- Global active usage penetration of leading social networks as of February 2017Most popular social networks worldwide 2017, by reach
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by countryActive online reach of selected social networks 2017, by country
- Leading social networking apps in the Apple App Store worldwide in July 2018, by number of downloads (in millions)Leading iPhone social networking apps worldwide 2018, by downloads
- Leading social networking apps in the Apple App Store worldwide in July 2018, by revenue (in million U.S. dollars)Leading iPhone social networking apps worldwide 2018, by revenue
- Leading communication apps in the Google Play Store worldwide in July 2018, by number of downloads (in millions)Leading Android communication apps worldwide 2018, by downloads
- Leading communication apps in the Google Play Store worldwide in July 2018, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2018, by revenue
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Usage
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Leading mobile-first online activities as of 2nd quarter 2017Leading mobile-first activities in Q2 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)Daily social media usage worldwide 2012-2017
- Average number of social media accounts per internet user from 2013 to 2017Global social media account ownership from 2013 to 2017
- Average number of social media accounts per internet user as of 2nd quarter 2017, by age groupGlobal social media account ownership and use 2017, by age group
- Weekly social media site access in selected countries as of October 2017Weekly social media usage in selected countries 2017
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017Leading social media usage reasons worldwide 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017Global social video penetration 2015-2017
The most important statistics
- Leading countries based on number of Facebook users as of July 2018 (in millions)Countries with the most Facebook users as of January 2018
- Number of monthly active Facebook users worldwide as of 2nd quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Number of daily active Facebook users worldwide as of 2nd quarter 2018 (in millions)Facebook: number of daily active users worldwide 2011-2018
- Most popular activities of Facebook users worldwide as of 1st quarter 2016Facebook: most popular user activities 2016
- Reaction usage in top shared posts on Facebook in September 2017Facebook reactions on top shared content 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-insLeading check-in locations on Facebook in summer 2017
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)Most popular news publishers on Facebook Live 2017
- Most popular Facebook fan pages as of April 2018, based on number of fans (in millions)Most popular Facebook fan pages 2018
The most important statistics
- Leading countries based on number of Twitter users as of April 2018 (in millions)Countries with the most Twitter users as of April 2018
- Twitter accounts with the most followers worldwide as of June 2018 (in millions)Twitter accounts with the most followers worldwide 2018
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active users 2010-2018
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active U.S. users 2010-2018
- Number of monthly active international Twitter users from 1st quarter 2010 to 2nd quarter 2018 (in millions)Twitter: number of monthly active international users 2010-2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
The most important statistics
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)Most popular verticals on Instagram worldwide 2015-2017
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2018
- Instagram accounts with the most followers worldwide as of June 2018 (in millions)Instagram accounts with the most followers worldwide 2018
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018Most popular fashion and beauty influencers on Instagram worldwide 2018
- Most-followed food influencers on Instagram worldwide as of January 2018Most popular food influencers on Instagram worldwide 2018
- Most-followed travel influencers on Instagram worldwide as of July 2018Most popular travel influencers on Instagram worldwide 2018
- Most-followed wildlife photographers on Instagram worldwide as of January 2018Most popular wildlife photographers on Instagram worldwide 2018
- Social media marketing and advertising
The most important statistics
- Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017Most anticipated mobile ad types worldwide Q1 2017
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017U.S. social commerce reach 2017, by platform
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Leading media publishers in the United States as of July 2016, based on social media followers (in millions)Most-followed media publishers on social media in the U.S. 2016
- Overall number of snaps in a brand story on Snapchat from 1st quarter 2016 to 2nd quarter 2017Snapchat: snaps per brand story 2016-2017
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reach of selected socail networks in the United States 2014, by age
- Chile: social network awareness 2016, by gender
- Chile: social network awareness 2016, by age group
- Chile: social network awareness 2016
- Social network access of online users in selected countries 2016
- Most popular media sites in Italy 2013
- Most popular social media sites in Spain 2013
- Reddit usage in Sweden 2017, by device
- Social media: social networks used for sharing active employment search in Spain 2016
- Millennials: social network membership 2012
- Social media usage frequency among children in Sweden 2016, by age group
- Frequency of engaging with others' content on Facebook in Denmark 2015
- Penetration of online dating and matchmaking in China 2013-2020
- Popular social media activities in Russia 2017
- Concerns about using social media for business purposes in the U.S. 2014
- U.S. adult social media posting frequency on climate change 2017
- Reactive job hunting on social media in the United Kingdom (UK) 2014, by employment
Studies
- Mobile social media usage worldwide
- Social media marketing
- Brands on social media
- Mobile social media usage in the United States
- Social media usage in Sweden
- Social media marketing in the Netherlands
- Social media usage in Denmark
- Social media usage in Norway
- Social media usage in Belgium
- Social media usage in the United Kingdom (UK)
- Social media usage in the European Union (EU)
- Social media and events
- Social media usage in Spain
- Online recruiting and social media
- Social media usage in the Netherlands
Statistics on the topic
Free statistics
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Number of social network users in selected countries in 2017 and 2022 (in millions)
- Distribution of worldwide social media users as of January 2017, by region
- Active social network penetration in selected countries as of January 2018
- Global mobile social network penetration rate as of January 2018, by region
- Most popular social networks worldwide as of July 2018, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2017
- Active reach of selected social networking sites on laptop and desktop computers as of August 2017, by country
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2018 (in millions)
- Number of monthly active WeChat users from 2nd quarter 2010 to 1st quarter 2018 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of monthly active LINE users worldwide as of 4th quarter 2016 (in millions)
- Number of monthly active Facebook Messenger users from April 2014 to September 2017 (in millions)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Media usage in an internet minute as of June 2018
- Average number of social media accounts per internet user from 2013 to 2017
- Average number of social media accounts per internet user as of 2nd quarter 2017, by age group
- Weekly social media site access in selected countries as of October 2017
- Daily time spent on social media by social video viewers worldwide as of 2nd quarter 2017, by age group
- Share of women worldwide who have ever experienced abuse or harassment on selected websites and social media platforms as of July 2017
- Actions taken by women worldwide upon experiencing online abuse or harassment as of July 2017
- Leading countries based on number of Facebook users as of July 2018 (in millions)
- Number of monthly active Facebook users worldwide as of 2nd quarter 2018 (in millions)
- Number of daily active Facebook users worldwide as of 2nd quarter 2018 (in millions)
- Reaction usage in top shared posts on Facebook in September 2017
- Most popular check-in locations on Facebook from June to August 2017, by number of check-ins
- Most popular news publishers on Facebook Live in June 2017, ranked by user engagement (in million actions)
- Most popular Facebook fan pages as of April 2018, based on number of fans (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of June 2018 (in millions)
- Soccer players with the most Facebook fans as of February 2018 (in millions)
- Leading countries based on number of Twitter users as of April 2018 (in millions)
- Twitter accounts with the most followers worldwide as of June 2018 (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Number of monthly active Twitter users worldwide from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Number of monthly active Twitter users in the United States from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Number of monthly active international Twitter users from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Instagram accounts with the most followers worldwide as of June 2018 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017
- Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
- Leading media publishers in the United States as of July 2016, based on social media followers (in millions)
- Distribution of stories posted by brands to Snapchat as of 2nd quarter 2017, by media type and industry
- Share of global adult internet or smartphone users who use social networking sites as as of Spring 2016
- Which of the following social media sites, if any, have you accessed in the last month?
- Which of the following social media sites, if any, have you accessed in the last month?
- Social network membership of Millennial internet users worldwide in 2012
- Posting frequency of sharing global warming articles on social media among adults in the U.S. as of October 2017*
Premium Statistics
- Social network penetration worldwide from 2014 to 2021
- Global social network penetration rate as of January 2018, by region
- Active mobile social media penetration in American countries as of January 2018
- Active mobile social media penetration in Asian countries as of September 2017
- Active mobile social media penetration in Middle East and North African countries in January 2017
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Leading social networking apps in the Apple App Store worldwide in July 2018, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in July 2018, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in July 2018, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in July 2018, by revenue (in U.S. dollars)
- Leading mobile-first online activities as of 2nd quarter 2017
- Daily time spent on social networking by internet users worldwide from 2012 to 2017 (in minutes)
- Most popular reasons for internet users worldwide to use social media as of 3rd quarter 2017
- Social media video penetration rate among internet users worldwide from 2015 to 2017
- Most popular activities of Facebook users worldwide as of 1st quarter 2016
- Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)
- Fastest-growing English-language influencers on Instagram as of March 2018, based on follower growth in the past 4 weeks
- Most-followed fashion and beauty influencers on Instagram worldwide as of January 2018
- Most-followed food influencers on Instagram worldwide as of January 2018
- Most-followed travel influencers on Instagram worldwide as of July 2018
- Most-followed wildlife photographers on Instagram worldwide as of January 2018
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Overall number of snaps in a brand story on Snapchat from 1st quarter 2016 to 2nd quarter 2017
- Overall number of snaps in a brand story on Snapchat as of 2nd quarter 2017, by industry
- Share of internet users accessing selected social networks in the United States in November 2014, by age
- Do you know any of the following social networks? (by gender)
- Do you know any of the following social networks? (by age group)
- Do you know any of the following social networks?
- On what device do you use Reddit?
- Leading social networks used by internet users to share they are actively searching for employment in Spain in 2016
- Social media usage frequency among children in Sweden in 2016, by age group
- Engaging with others' content on Facebook in Denmark in 2015, by frequency
- Penetration rate of online dating and matchmaking in China from 2013 to 2020*
- Which of these things have you done on social networks in the past 4 weeks?
- Primary concern about using social media for business purposes according to U.S. financial professionals in 2010 and 2014
- Have you ever been approached about a new job on a social media website?*
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Exclusive Premium functionality
Register in seconds and access exclusive features.
- Full access:
To this and over 1 million additional datasets - Save Time:
Downloads allow integration with your project - Valid data:
Access to all sources and background information
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
5 News
Latest News
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.