Social media: global penetration rate 2024, by region

Global social network penetration rate as of January 2024, by region

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Release date

January 2024

Region

Worldwide

Survey time period

January 2024

Special properties

social media users as a share of total population

Supplementary notes

The source adds the following information: "Users may not represent unique individuals, so figures may exceed internet penetration values."

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Statistics on " Social media usage worldwide "

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