This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
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Social media: global penetration rate 2018, by region
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Global social network penetration rate as of January 2018, by region
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This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
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This statistic shows the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66 percent. The global average penetration rate was 42 percent. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.
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- Release date
- January 2018
- Region
- Worldwide
- Survey time period
- January 2018
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