About This Statistic
This statistic shows the social network penetration rate as of January 2017, by global region. As of that period, North America was ranked first with an social media penetration rate of 66 percent, followed by South America with 59 percent. The global average penetration rate was 37 percent. The most popular social network worldwide is Facebook with more than 1.86 billion monthly active users. Social networking usage has also become increasingly mobile - in January 2017, mobile social media had a 58 percent usage rate in the United States, and 53 percent reach in Mexico.