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Social media usage in the United Kingdom (UK) - Statistics & Facts

Key insights

Active social media users in the UK
57.6m
Social media penetration in the UK
90.02%
Leading social network platform in the UK by reach
WhatsApp

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Overview

Benchmarks

Demographics

Spotlight: UK children on social media

Usage

Facebook

TikTok

Instagram

Other major social media platforms

Social media brand profiles

Marketing

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