Reddit Business Deep Dive

Statista overview report on Reddit

Reddit Business Deep Dive

Social media, news aggregator, and online forum: Reddit has grown to a million-dollar business in less than 20 years - but how does the "front page of the internet" make money?

In February 2024, the platform released its S-1 registration statement - signaling it is finally ready to enter the public market. This Reddit Deep Dive will examine the history of Reddit as a company and its product's KPIs, including web traffic and monthly active users. The report will examine Reddit business strategies from the creation of the in-house ads platform KarmaLab to the monetization of its API. The report will feature a SWOT analysis highlighting the business selling points and possible threats.

Featured in this Deep Dive:

Product overview - Company overview - Business model - Key takeaways

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Table of contents

1. Product overview

  • Product timeline
  • Key product performance indicators
  • UI: desktop and mobile
  • Transparency and content moderation

2. Company overview
  • Key hires and departures
  • Company cost centers and acquisitions
  • Funding and valuation
  • IPO prospects

3. Business model
  • S-1 snapshot
  • Segment revenue and monetization strategy
  • Advertising and partnerships
  • SWOT analysis

Key takeaways

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