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TikTok- Statistics & Facts

TikTok is a video-sharing social media app owned by Beijing-based tech company ByteDance. The mobile platform allows users to create, edit, and share short-form video clips that are jazzed up with filters and accompanied by the latest music trends. While this premise may not sound particularly appealing to internet users over the age of 30, it has proven to be highly successful with younger audiences: Within only a few months of launching internationally in 2017, TikTok has become one of the fastest-growing apps worldwide and a global viral phenomenon.

How many TikTok users are there?

In 2020, TikTok was downloaded over 315 million times, making it one of the leading apps on Google Play and the App Store worldwide. Its user numbers started skyrocketing in mid-2018, when parent company ByteDance acquired popular lip-syncing app Musical.ly, migrated all accounts to TikTok, and successfully relaunched its new product for the overseas market. Since then, user figures have soared up and continuously increased on iOS devices, reaching nearly 83 million monthly active users as of February 2021. Furthermore, there were over 100 million monthly active users on Android and iOS devices combined.

Short-form video

This immense popularity mirrors one of the most significant technological trends of the past decade, the shift from desktop to mobile. It also reflects recent changes in internet user behavior, such as shorter attention span resulting in short-form video platforms becoming major players. This phenomenon was especially underlined during the coronavirus pandemic, with quality, storytelling and accessibility standing out as main reasons to watch short videos.Mobile users are spending an increasing amount of time with video and entertainment apps, with video content on social media platforms accounting for the biggest rise in viewer demand. Whether it is professionally produced or user-generated – online video content is proving vastly popular with social media consumers, and it is, therefore, expanding across established platforms like Instagram and serving as a springboard medium for newcomer applications like TikTok.

Users & creators

But who are the millions of users flocking to TikTok and spending over 50 million U.S. dollars on the short video app? In 2019, the majority of TikTok’s user base was located in the Asia-Pacific region and North America. However, 2020 brought about many unexpected turns of events, including TikTok’s usage jump. Latin America saw an increase of 185 percent between third quarter of 2019 and second quarter of 2020. North America followed with 123 precent growth. Those who had accessed the platformed around the world, excluding China, increased by 72 percent. What makes the app a global phenomenon, however, is its age demographic. TikTok is particularly popular with young audiences and primarily used by members of Generation Z. In early 2021, 25 percent of TikTok users in the United States were teenagers or even younger, a generation of heavy smartphone users constantly in touch with trending content. By following, commenting, and liking other people’s videos, TikTokers have created a new ecosystem of online video content and even produced their own net of teen celebrities. Charli d'Amelio, for example, the world’s most-followed TikTok creator/influencer, had over 111 million followers on the app in March 2021, and this internet fame also kickstarted a real-world achievements including appearances on Super Bowl, Disney, as well as receiving a Guinness World Record for most followers.

Company context

While young account holders are avidly lip-syncing, dancing, and taking part in viral challenges in the hope of becoming TikTok famous, the level of exposure in this new social network has already sparked parental concerns around the globe. The app’s multi-billion-dollar parent company ByteDance has also faced significant criticism over the years for removing politically sensitive content from the platform and allegedly transferring international user data back to China. In an effort to counter these accusations, TikTok was separated entirely from ByteDance’s Chinese operations in 2019. It is now being run on a different server to Douyin, TikTok’s predecessor, and popular domestic equivalent, which attracted over 600 million daily active users in August 2020. Whether this distancing will prevent further investigations into TikTok remains to be seen, just like the app’s longevity.

Key figures

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Benchmark

Audiences

Influencers

Douyin usage in China

Interesting statistics

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TikTok

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TikTok- Statistics & Facts

TikTok is a video-sharing social media app owned by Beijing-based tech company ByteDance. The mobile platform allows users to create, edit, and share short-form video clips that are jazzed up with filters and accompanied by the latest music trends. While this premise may not sound particularly appealing to internet users over the age of 30, it has proven to be highly successful with younger audiences: Within only a few months of launching internationally in 2017, TikTok has become one of the fastest-growing apps worldwide and a global viral phenomenon.

How many TikTok users are there?

In 2020, TikTok was downloaded over 315 million times, making it one of the leading apps on Google Play and the App Store worldwide. Its user numbers started skyrocketing in mid-2018, when parent company ByteDance acquired popular lip-syncing app Musical.ly, migrated all accounts to TikTok, and successfully relaunched its new product for the overseas market. Since then, user figures have soared up and continuously increased on iOS devices, reaching nearly 83 million monthly active users as of February 2021. Furthermore, there were over 100 million monthly active users on Android and iOS devices combined.

Short-form video

This immense popularity mirrors one of the most significant technological trends of the past decade, the shift from desktop to mobile. It also reflects recent changes in internet user behavior, such as shorter attention span resulting in short-form video platforms becoming major players. This phenomenon was especially underlined during the coronavirus pandemic, with quality, storytelling and accessibility standing out as main reasons to watch short videos.Mobile users are spending an increasing amount of time with video and entertainment apps, with video content on social media platforms accounting for the biggest rise in viewer demand. Whether it is professionally produced or user-generated – online video content is proving vastly popular with social media consumers, and it is, therefore, expanding across established platforms like Instagram and serving as a springboard medium for newcomer applications like TikTok.

Users & creators

But who are the millions of users flocking to TikTok and spending over 50 million U.S. dollars on the short video app? In 2019, the majority of TikTok’s user base was located in the Asia-Pacific region and North America. However, 2020 brought about many unexpected turns of events, including TikTok’s usage jump. Latin America saw an increase of 185 percent between third quarter of 2019 and second quarter of 2020. North America followed with 123 precent growth. Those who had accessed the platformed around the world, excluding China, increased by 72 percent. What makes the app a global phenomenon, however, is its age demographic. TikTok is particularly popular with young audiences and primarily used by members of Generation Z. In early 2021, 25 percent of TikTok users in the United States were teenagers or even younger, a generation of heavy smartphone users constantly in touch with trending content. By following, commenting, and liking other people’s videos, TikTokers have created a new ecosystem of online video content and even produced their own net of teen celebrities. Charli d'Amelio, for example, the world’s most-followed TikTok creator/influencer, had over 111 million followers on the app in March 2021, and this internet fame also kickstarted a real-world achievements including appearances on Super Bowl, Disney, as well as receiving a Guinness World Record for most followers.

Company context

While young account holders are avidly lip-syncing, dancing, and taking part in viral challenges in the hope of becoming TikTok famous, the level of exposure in this new social network has already sparked parental concerns around the globe. The app’s multi-billion-dollar parent company ByteDance has also faced significant criticism over the years for removing politically sensitive content from the platform and allegedly transferring international user data back to China. In an effort to counter these accusations, TikTok was separated entirely from ByteDance’s Chinese operations in 2019. It is now being run on a different server to Douyin, TikTok’s predecessor, and popular domestic equivalent, which attracted over 600 million daily active users in August 2020. Whether this distancing will prevent further investigations into TikTok remains to be seen, just like the app’s longevity.

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