KFC - additional information
KFC is a quick service chicken restaurant chain, founded by Harland Sanders commonly known as Colonel Sanders. The first restaurant was opened under the name Kentucky Fried Chicken in 1952 in Salt Lake City, Utah. The name was formally changed to KFC in the 1990s in an attempt to create a healthier brand image. Despite the restaurant chain’s efforts to appear healthier to consumers, KFC’s most famous dishes are still fried chicken based, such as their original recipe buckets, popcorn chicken and fried chicken wings.
KFC’s international expansion has helped it to become one of the most recognizable quick service restaurant brands in the world. In 2017, the chicken restaurant chain had a brand value of 13.52 billion U.S. dollars, the fourth largest fast food brand in the world. KFC is a subsidiary of Yum! Brands, along with other leading chains such as Taco Bell and Pizza Hut. The revenue of Yum! Brands has remained steady over the last few years, staying within the six billion U.S. dollars range.