Mobile/fixed market share of Vodafone in its main markets 2018

The statistic depicts the market share of Vodafone in its main markets of operation in 2018. In that year, Vodafone held a 21.3 percent share of the mobile market in the United Kingdom, while in South Africa the company held 46.3 percent of the market. Since 2010, Vodafone's share of the mobile market in these countries has not substantially changed, however, the brand value of the telecommunications company has decreased in recent years from 29.61 billion U.S. dollars in 2014 to an estimated 21.83 billion in 2017.

Market share held by Vodafone in the main countries of operation as of December 2018

Mobile marketFixed market
South Africa/Africa (Vodacom Group)46.3%-
Germany33.6%21.4%
India31.5%-
Italy31.1%9.3%
United Kingdom21.3%6.8%
Spain*17.4%17.4%
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Source

Release date

May 2019

Region

Worldwide

Survey time period

2018

Supplementary notes

* Due to the converged nature of the Spanish market only total communications market shares are reported.

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Statistics on "Vodafone"

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