Market share held by Vodafone in the main countries of operation as of March 2017

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Mobile marketFixed market
South Africa/Africa (Vodacom Group)50.9%2.7%
United Kingdom22.6%4.8%

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The statistic depicts the market share of Vodafone in its main markets of operation in 2017. In that year, Vodafone held a 22.6 percent share of the mobile market in the United Kingdom, while in South Africa the company held 51 percent of the market. Since 2010, Vodafone's share of the mobile market in these countries has not substantially changed, however, the brand value of the telecommunications company has decreased in recent years from 29.61 billion U.S. dollars in 2014 to an estimated 21.83 billion in 2017.
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Release date
May 2017
Survey time period
March 2017

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