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Market share of mobile network providers in Italy 2019

In 2019, three main players dominated the Italian mobile network operator market: Telecom Italia (TIM), Vodafone, and Wind Tre. That year, Telecom Italia led the market with a market share of 32.2 percent. The newcomer Iliad, by contrast, accounted for only 2.8 percent of the market. Furthermore, mobile virtual network operators (MNVOs) had a market share of 5.1 percent.

The French disruptor

In 2018, the French low-cost provider Iliad entered the market, having acquired frequencies left by Wind Tre after the merger between its predecessors, Wind and 3 Italy. While still playing a minor role in the Italian market, that year, Iliad proved to be a strong competitor, winning access to 5G frequencies. In 2020, Iliad gained 25 percent of the new mobile users and accounted for 7.7 percent of the SIM cards used in the country.

The race for 5G

At the auction, Vodafone and TIM won the largest allotments in the 3.7GHz band, with an expenditure of about 2.4 billion euros each. The auction ended up raising three times the amount estimated by the government. Its design was heavily criticized by consumer protection groups, fearing operators might decide to pass the investment costs on to customers. If this happens, Iliad might not be as disruptive as it proved to be in the 4G market.

Market share of mobile network providers in Italy in 2019

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Statistics on "Mobile communications in Italy"

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