Market share of mobile network providers in Italy 2018

In 2018, three main players dominated the Italian mobile network operator market: Telecom Italia (TIM), Vodafone, and Wind Tre. That year, Telecom Italia led the market with a market share of 34.5 percent. The newcomer Iliad, by contrast, accounted for only 0.8 percent of the market. Furthermore, mobile virtual network operators (MNVOs) had a market share of 4.4 percent.

The French disruptor

In 2018, the French low-cost provider Iliad entered the market, having acquired frequencies left by Wind Tre after the merger between its predecessors, Wind and 3 Italy. That year, Iliad gained 15 percent of the new mobile users and accounted for four percent of the SIM cards used in the country. While still playing a minor role in the Italian market, Iliad proved to be a strong competitor, winning access to 5G frequencies in 2018.

The race for 5G

At the auction, Vodafone and TIM won the largest allotments in the 3.7GHz band, with an expenditure of about 2.4 billion euros each. The auction ended up raising three times the amount estimated by the government. Its design was heavily criticized by consumer protection groups, fearing operators might decide to pass the investment costs on to customers. If this happens, Iliad might not be as disruptive as it proved to be in the 4G market.

Market share of mobile network providers in Italy in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date




Survey time period


Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Mobile communications in Italy"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.