Brand value of the leading telecom brands 2019

Of the ten most valuable telecom brands worldwide, AT&T stood in first place with a total brand value of about 108 billion U.S. dollars in 2019. Other brands on the list include Verizon, Xfinity, Spectrum, and Vodafone.

BrandZ™ valuation method

The values within this statistic are based on the BrandZ™ valuation method. It calculates and combines financial value (tangible and intangible assets) and brand contribution (current demand, price premium, etc.) to determine the value of a brand. Other company brand rankings may use a different methodology. For instance, the Royalty Relief approach, which was used for another brand ranking, has a different set of measures to achieve their definition of brand value, resulting in different values.

Telecom spending forecast

The telco service industry is a trillion-dollar market set to grow in the coming years. Global telecommunication spending is forecast to amount to almost 1.65 trillion U.S. dollars in 2020, as the number of mobile users worldwide is set to grow to over 7 billion in 2021. The EMEA and Asia Pacific regions are forecast to increase the most in telecom services end-user spending between 2019 and 2023.

Brand value of the most valuable telecom brands worldwide in 2019

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Release date

May 2019



Survey time period


Method of interview

Online survey

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Statistics on "AT&T"

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