Deutsche Telekom’s net revenue has increased since 2010, reaching the highest figure of the last decade in 2015. Approximately 36 percent of the company's revenue is earned domestically, where the company is the most dominant player. Besides Germany and Europe in general, North America is an important market for the company as well, as this region accounted for around 40 percent of its global revenue in 2015. The company is also one of the largest employers in the world, employing approximately 225,000 people. About half of these employees are located in Germany. Deutsche Telekom's global reach contributes to its strong brand. In 2015, the company’s estimated brand value stood at around 33 billion U.S. dollars.
The company offers several products and services, from fixed and mobile telephone services to IT services and digital TV solutions. Again, Deutsche Telekom is particularly strong in its domestic market, as Deutsche Telekom’s market share of landline telephone connections in Germany is close to 50 percent. Their market share of broadband connections in the country added up to 41.3 percent in early 2016.