Mobile phone users in China – additional information
The number of mobile phone subscribers in China has been skyrocketing since 2011, hitting a new landmark of more than 1.25 billion users in April 2014. By the end of 2012, China had already become the country with the most mobile phone users worldwide, the number of users in China being equivalent to the sum of users in all European countries combined. In 2012, the market for mobile devices reached a high level of saturation in China, with 89 percent of the population using a mobile phone. However, in comparison to the market in South Korea, where overall mobile ownership had reached 99 percent, there was still room to grow. One unique feature of the Chinese mobile phone market was the high proportion of smartphones used. According to research conducted by Nielsen in 2012, two-thirds of Chinese mobile phone users had owned a smartphone, ranking China second in this survey. Another feature of the Chinese mobile market was to be seen in the high prevalence of mobile internet usage. In 2012, approximately 75 percent of Chinese mobile phone users accessed the internet via mobile devices, thus ranking China fourth in Asia after Japan, South Korea and Hong Kong. As of the second quarter in 2013, one of the leading forces in the Chinese mobile phone market was Samsung with a share of almost 20 percent. Among the top ten mobile phone brands in China, seven brands were of domestic origin. With monthly mobile phone sales amounting reaching about 800,000 units, Suning ranked first among mobile phone retailers in China.