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E-commerce market GMV in China 2011-2019

In 2019, overall e-commerce transactions exceeded 34.8 trillion yuan, increasing from around 31.6 trillion yuan the year before.

E-commerce development in China

China's e-commerce industry has enjoyed above-average growth in the last few years. In 2013, gross merchandise volume on online shopping amounted to about 1.9 trillion yuan. Chinese online shoppers are expected to spend about 11.3 trillion yuan on internet markets by 2020. According to the CNNIC, the number of online shoppers in China have surpassed the 700-million-mark in 2020, representing more than half of its population.

An important target group of China's booming e-commerce sector is the mobile user segment. As of March 2016, China ranked first in mobile commerce penetration. For many Chinese consumers, smartphones have begun to replace computers. In order to keep up with consumer demands, many of the major Chinese online shopping stores have developed their own mobile apps. The market volume of mobile e-commerce in China had reached around 4.5 trillion yuan in 2016, a 121 percent surge from 2015.

Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As of the first quarter of 2020, the social commerce website Pinduoduo had more than 487 million monthly active users.

Gross merchandise volume of China's e-commerce market from 2011 to 2019

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Release date

July 2020



Survey time period

2011 to 2019

Supplementary notes

Note: 1 yuan equals about 0.14 U.S. dollars and 0.13 euros (as of July 2020).

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Statistics on "E-commerce in China"

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