Who millennials trust to tell them the truth about global issues 2011

Millennials: to tell me the truth about what's going on in the world, I trust...

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Release date

April 2011


United States

Survey time period


Number of respondents

n = 3,004

Age group

18-55 years

Supplementary notes

Answers under five percent are not represented in the chart.
* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.

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