Who millennials trust to tell them the truth about global issues 2011

The graph shows who millennials trust to tell them the truth about global issues in 2011. The survey revealed that 23 percent of the respondents living in the United States trust their parents to tell them what's going on in the world.

Millennials: to tell me the truth about what's going on in the world, I trust...

My parentsTraditional mediaThe internetScientists/scientific studiesBooksMy friends
Worldwide25%14%18%21%7%12%
Prosumers*18%16%22%26%7%10%
Mainstream26%13%17%21%7%12%
United States23%12%20%21%6%13%
United Kingdom25%12%19%20%6%14%
France11%18%18%31%8%12%
China34%10%12%21%10%8%
India30%17%21%12%5%8%
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Sources

Release date

April 2011

Region

United States

Survey time period

2010

Number of respondents

n = 3,004

Age group

18-55 years

Supplementary notes

Answers under five percent are not represented in the chart.
* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.

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Statistics on "Internet usage of Millennials in the United States"

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