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E-commerce share of retail sales in the United Kingdom (UK) 2015-2018

This statistic displays the forecasted retail e-commerce sales as a share of total retail sales in the United Kingdom (UK) from 2015 until 2018. In 2018, the e-commerce sales are expected to reach a share of 18 percent of all retail sales in the UK. For 2017, the forecasted share of retail sales revenue that comes from e-commerce is 16.9 percent. E-commerce retail sales have been increasing steadily in conjunction with mobile commerce retail sales which are projected to increase to approximately 29.04 billion British pounds by 2018. Total e-commerce sales in the UK amounted to approximately 533 billion British pounds in 2015. In 2015, the UK had the third largest e-commerce market in the world.The e-commerce revenue share of companies in Europe accounted for 16 percent of total revenues in the European Union in 2016. The Czech Republic and Ireland were among countries with the highest share of revenues coming from e-commerce. The United Kingdom, Germany and France were among the countries with the highest proportion of internet users who use online shopping. Further information on e-commerce in the UK can be found in the Dossier: E-commerce in the United Kingdom and in the Dossier: Internet industry in the United Kingdom.

E-commerce share of retail sales revenue in the United Kingdom (UK) from 2015 to 2018

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Release date

December 2014


United Kingdom

Survey time period

September 2014

Supplementary notes

* Forecast.
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.

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