Online grocery market share Picnic in the Netherlands 2015-2019

This statistic displays the online grocery market share of Picnic in the Netherlands from 2015 to 2019. In 2015, the estimated market share of Picnic in online grocery retail was less than five percent. In 2019, this had increased to over twenty percent. Albert Heijn is the most important player on the online grocery retail market in the Netherlands. Its two most important competitors are Jumbo and Picnic, an online supermarket start-up which raised an investment deal of 100 million euros in 2017.

Market share of online supermarket Picnic in the Netherlands from 2015 to 2019

Market share
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Release date

June 2019



Survey time period

2015 to 2019

Number of respondents

1,750 respondents

Special properties


Method of interview

Telephone interviews and online survey

Supplementary notes

* Figures for 2015 and 2016 are estimates of less than five percent.

The results have been weighted to represent the entire population.

The figures have been taken from several publications.

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Statistics on "Online food retail market in the Netherlands"

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