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UK mobile phone gaming reach 2009-2021

Published by
J. Clement,
Jul 14, 2021
An October 2020 to January 2021 survey of UK adults aged 16 years and older found that 39 percent of respondents had ever played games on their mobile phone, up from a 23 percent mobile gaming penetration in the previous year. Mobile gaming made double digit gains across all demographic groups, with mobile gamers aged 35 to 44 years experiencing the biggest growth of 24 percentage points.

Mobile phone gaming penetration in the United Kingdom (UK) from 2009 to 2021

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Release date

April 2021

Region

United Kingdom

Survey time period

2009 to 2021**

Number of respondents

3,098*

Age group

16 years and older

Method of interview

Telephone interviews and online survey

Supplementary notes

* n (2009) = 1,824; n (2010) = 2,117; n (2011) = 1,823; n (2012) = 1,805; n (2013) = 1,642; n (2014) = 1,890; n (2015) = 1,841; n (2016) = 1,846; n (2017) = 1,875; n (2018) = 1,882; n (2019) = 1,479.
** In the most recent wave, interviews were conducted between October 6, 2020 and January 23, 2021. Further insight regarding the 2020/21 survey methodology can be viewed here.

Original survey question: Do you ever play games at home or elsewhere in any of these ways? (MULTI CODE) On a mobile phone or smartphone (such as an iPhone or Samsung Galaxy)

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