Hospitality and tourism: Growth drivers and barriers in the UK 2011

Growth drivers and barriers in the hospitality and tourism industry in the United Kingdom (UK) 2011

by Statista Research Department, last edited Jan 3, 2013
Hospitality and tourism: Growth drivers and barriers in the UK 2011 This statistic shows shows the drivers and barriers to growth in the hospitality and tourism industry in the United Kingdom (UK) in 2011. 29 percent of employers surveyed considered social media to be a growth driver, while 11 percent stated it would be a growth barrier.
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Growth drivers and barriers in the hospitality and tourism industry in the United Kingdom (UK) 2011

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DriversBarriers
Changes in customer spending patterns41%44%
Changes in customers’ tastes and preferences32%28%
Social media29%11%
Rising expectations of customer service standards28%14%
Sustainability19%11%
Change in customer profile or ‘demographic’18%15%
Regulation and legislation17%28%
Online or e-commerce14%7%
New and emerging technologies11%8%
Rise of new foreign markets5%6%
DriversBarriers
Changes in customer spending patterns41%44%
Changes in customers’ tastes and preferences32%28%
Social media29%11%
Rising expectations of customer service standards28%14%
Sustainability19%11%
Change in customer profile or ‘demographic’18%15%
Regulation and legislation17%28%
Online or e-commerce14%7%
New and emerging technologies11%8%
Rise of new foreign markets5%6%
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by Statista Research Department, last edited Jan 3, 2013
This statistic shows shows the drivers and barriers to growth in the hospitality and tourism industry in the United Kingdom (UK) in 2011. 29 percent of employers surveyed considered social media to be a growth driver, while 11 percent stated it would be a growth barrier.
Show more
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