Share of expenditure during Chinese New Year in China 2019, by age group

This statistic shows the share of spending in China during Spring Festival in 2019, by age group. In that period, consumers born in the 1980s accounted for almost 40 percent of all Chinese New Year expenditure across the country.

Share of Spring Festival spending in China in 2019, by age group

Share of spending
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Release date

February 2019



Survey time period

January 28 to February 10, 2019

Supplementary notes

According to the source, data was collected from users of WeChat Pay and QQ Wallet in sectors such as e-commerce, supermarket retail, catering, entertainment, and transport.

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Statistics on "Chinese New Year"

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