Nationwide: ad spend in the U.S. 2015

The timeline presents data on Nationwide's advertising spending in the United States from 2012 to 2015. The insurance company invested 306 million U.S. dollars in measured media advertising in the United States in 2013.

Nationwide Mutual Insurance's advertising spending in the United States from 2012 to 2015 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

May 2016

More information

Region

United States

Survey time period

2012 to 2015

Special properties

measured media only

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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