Brands of standard tea in Great Britain 2023, by number of consumers

Britain is famous for being a tea drinking country, with many brands offering a variety of choices. But of all those available, PG Tips is the most popular. In 2023, it was estimated that more than eight million people enjoyed this brand. 
Despite its clear popularity, the number of PG Tips users has fallen since 2013, when the number of users was more than nine million.

Tea drinker demographics

Whilst PG Tips was most popular amongst those aged 18 to 49, Yorkshire Tea was more likely to be the brand of choice amongst the older generations. This was especially the case for those older than 65 years of age, where the share of consumers of Yorkshire Tea was 28 percent. This was almost twice as many PG Tips users.

Do you add milk first or last?

A debate has raged in Britain for many years regarding the proper way to prepare a cup of tea. So much so that scientists have even weighed in on whether milk should be added first or last. However, a 2018 YouGov survey found that the majority of Brits prefer adding milk to their tea last. This was most common in Scotland and the north of England, with more than 80 percent of respondents in those regions preferring this method.