Monthly Triumph motorcycle registrations in the United Kingdom (UK) 2014-2019

New registrations for Triumph motorcycles were slightly lower in 2019 compared to 2018. July, September and October of 2019 were the only months when registration numbers exceeded those reported in the same time period the previous year. As with other motorcycle sales, numbers spiked in the warmer months and dropped during the winter season. Generally, figures peaked in March, which is when the Driver & Vehicle Licensing Agency issues new registration plates.
In its 2018 fiscal year, Triumph had sold some 59,400 motorcycles worldwide, making it the largest United Kingdom based motorcycle manufacturer.

Triumph’s financial performance

Triumph Motorcycles Limited was established in 1983, after buying the naming rights to the Triumph brand, which had been part of the UK motor vehicle family since it began production in 1889. It generated 434 million British pounds in turnover in its 2018 fiscal year, which was the largest figure reported between 2008 and 2018.

Honda most popular brand

Honda was the most popular motorcycle brand in the United Kingdom between 2014 and 2018. In 2018, the Japanese producer sold roughly two and a half times as many motorcycles as Triumph to British consumers. Triumph came in third after another Japanese company – Yamaha, with 8,491 motorcycles sold.