Monthly Triumph motorcycle sales in the United Kingdom 2018-2021

Demand for Triumph motorcycles in the United Kingdom bottomed out in April 2020 amid the outbreak of Covid-19 in the UK. With worldwide sales of around 56,600 units in 2019, Triumph was among the largest motorcycle manufacturers based in the United Kingdom. In 2019, there were some 110,382 Triumph motorcycles on the road in the UK, 8,098 of them being new sales. Comparatively, Triumph only sold 7,052 units a year later, a slump of some 12 percent.

Triumph’s financial performance

Triumph Motorcycles Limited was established in 1983, after buying the naming rights to the Triumph brand, which had been part of the UK motor vehicle family since it began production in 1889. Triumph generated 399 million British pounds in revenue in its 2020 fiscal year, a dip of over 31 million compared to its 2019 turnover of over 430 million.

Honda is the UK's best-selling brand

Honda has been the United Kingdom's best-selling motorcycle brand for several years straight. The Japanese producer sold roughly two and a half times as many motorcycles as Triumph to British consumers in 2020. That same year, Triumph came in fifth, after the British Lexmoto and German BMW, with sold respectively around 10,200 and 7,600 units.