Monthly Triumph motorcycle sales in the United Kingdom 2017-2020

Demand for Triumph motorcycles in the United Kingdom bottomed out in April 2020 amid the outbreak of Covid-19 in the UK. With worldwide sales of around 56,600 units in 2019, Triumph was among the largest motorcycle manufacturers based in the United Kingdom. In 2019, there were some 110,382 Triumph motorcycles on the road in the UK.

Triumph’s financial performance

Triumph Motorcycles Limited was established in 1983, after buying the naming rights to the Triumph brand, which had been part of the UK motor vehicle family since it began production in 1889. Triumph generated 434 million British pounds in revenue in its 2018 fiscal year, which was the largest figure reported between 2008 and 2018.

Honda is the UK's best-selling brand

Honda has been the United Kingdom's best-selling motorcycle brand for several years straight. The Japanese producer sold roughly two and a half times as many motorcycles as Triumph to British consumers. Triumph came in third after another Japanese company – Yamaha, with 8,491 motorcycles sold.