Back-to-school electronics purchases expected by U.S. parents in 2015-2016, by item

What electronics items do you plan to purchase for back-to-school?

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Release date

August 2016


United States

Survey time period

July 6 to 11, 2016*

Number of respondents

2,050 respondents

Special properties

Total parents; U.S. adults including parents of children of grade school children, and parents of college students**

Method of interview

Online survey

Supplementary notes

* Date and study characteristics apply to the 2016 survey. Previous years were conducted among equally large samples.
** Households with a minimum annual income of 100,00 U.S. dollars
The results among parents of children in kindergarten through college have an overall margin of error of +/- 2.5 at the 95 percent level of confidence.
The original source does not specify the age of the respondents.

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