Which, if any, of the following characteristics particularly contribute to making a country attractive to you?
National attractiveness factors worldwide 2014
This statistic presents worldwide national attractiveness factors in 2014. The survey was conducted in six countries, including Great Britain. 61 percent of respondents stated cultural and historic attractions were important to them in this respect. These factors were closely followed by countryside and landscapes (60 percent) and people (59 percent). Half of respondents also placed importance on each of the following: cities, arts and a reputation for safety.
Which, if any, of the following characteristics particularly contribute to making a country attractive to you?
Share of respondents
Cultural and historic attractions61%
Countryside and landscape60%
People59%
Cities52%
Arts52%
A reputation for being safe and secure50%
Weather47%
History46%
Language39%
Technology and infrastructure37%
Social and political institutions34%
Economy and business environment33%
Education system and institutions32%
Science, research and ability to innovate30%
Brands, products and services27%
Current and past actions of its government20%
Sporting teams, events and achievements18%
None of these3%
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Sources

Release date

July 2014

Region

Worldwide

Survey time period

December 18, 2013 to January 17, 2014

Number of respondents

6,051*

Age group

18–34 year

Special properties

Weighted to relevant national populations

Supplementary notes

* Brazil (n=1,003), China (n=1,007), Germany (n=1,003), India (n=1,006), US (n=1,010), GB (n=1,022).

National attractiveness factors worldwide 2014
This statistic presents worldwide national attractiveness factors in 2014. The survey was conducted in six countries, including Great Britain. 61 percent of respondents stated cultural and historic attractions were important to them in this respect. These factors were closely followed by countryside and landscapes (60 percent) and people (59 percent). Half of respondents also placed importance on each of the following: cities, arts and a reputation for safety.
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