Responses of hoteliers to online guest reviews worldwide as of October 2014
How are reviews followed up on major review sites?
This statistic shows the ways in which hoteliers followed up guest reviews on major review sites worldwide as of October 2014. During the survey, 61 percent of hotel industry professionals said that all reviews were replied to in due time.
How are reviews followed up on major review sites?
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| Share of respondents | |
|---|---|
| Reviews are discussed internally and appropriate actions taken | 78% |
| All reviews are replied to in due time | 61% |
| Reviews are used just for benchmarking | 17% |
| Only negative reviews are replied to | 13% |
| No actions taken | 2% |
| Only positive reviews are replied to | 2% |
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