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Importance of integrating guest reviews and hotel ratings to OTAs worldwide in 2014*

How valuable would it be to make guest reviews an integral part of hotel official star rating?

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Sources

Release date

October 2014

Region

Worldwide

Survey time period

as of October 2014

Number of respondents

27 respondents

Special properties

Online travel agency (OTA) stakeholders

Method of interview

Telephone interview

Supplementary notes

* OTA is an abbreviation of online travel agency.
The source does not specify the date of survey. The date given is the publication date.

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Statistics on "Hotel market in Central and Eastern Europe"

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