Importance of integrating guest reviews and hotel ratings to OTAs worldwide in 2014*

How valuable would it be to make guest reviews an integral part of hotel official star rating?

by Statista Research Department, last edited Oct 7, 2014
Importance of integrating guest reviews and hotel ratings to OTAs worldwide in 2014* This statistic shows the importance of integrating guest reviews into official hotel classifications and ratings to online travel agency worldwide as of October 2014. During the survey, 44 percent of online travel agency stakeholders said that integrating reviews and classifications was most important. In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.
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How valuable would it be to make guest reviews an integral part of hotel official star rating?

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