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Favourite flavour of crisps in Great Britain 2014, by age

This statistic shows the results of a survey asking the British public for their favourite flavour of crisps, by age. Favourite flavours varied quite dramatically by age. For the 60 and over group ready salted (the longest running flavour) was most popular, with almost half of respondents voting it as their favourite. For the 40 to 59 year olds cheese and onion ranked first (40 percent) and salt and vinegar for the 25 to 39 year olds (35 percent). The youngest age group (18 to 24) had the most varied result, possibly due to the wide variety of flavours already available throughout their lifetime, as noted by the source.

Which of the following flavour of crisps do you like the most?

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Release date

August 2014


United Kingdom (Great Britain)

Survey time period

August 5 to 6, 2014

Number of respondents

1,944 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Figures may not sum to 100 due to rounding.

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