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Brazil: share of people buying gifts for Children's Day 2019-2020

Despite the economic crisis caused by the COVID-19 pandemic, Brazilians were still planning on buying presents for Children's Day in 2020. According to a survey carried out in the country, 72 percent of respondents were planning to go shopping for presents for Children's Day, which takes place on October 12th each year. This represents a decrease of only 1.3 percentage points in comparison to the data collected on a similar survey in 2019. That year, clothes and shoes was the most chosen product category for Children's Day presents in Brazil.

Percentage of consumers planning to buy presents for Children's Day in Brazil in 2019 and 2020

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Release date

October 2020



Survey time period

September 1 to 8, 2020

Number of respondents

843 respondents*

Supplementary notes

* Base sample for 2020. The source does not specify the number of respondents for 2019.
The source does not provide the age of respondents nor the type of survey.

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