U.S. consumer spending on media 1984-2012

The statistic presents data in the average annual per person expenditure on different media in the United States, starting with 1984 until 2012, across decades. In 1984, an average U.S. consumer spent 40.17 U.S. dollars on books and 40.52 U.S. dollars on magazines. Spending on books increased to nearly 110 U.S. dollars and magazine expenditures rose to 44.31 U.S. dollars a year in 2010.

Annual media spending per capita in the U.S. from 1984 to 2012

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Release date

December 2010


United States

Survey time period

1984 to 2000

Supplementary notes

* Forecast; starting with 2011 the U.S. Census Bureau stopped publishing further data, therefore the most recent data is a projection for 2012.
** Video games exenditures were measured starting with 1990; broadcast and satellite radio - starting with 2010.
Figures for years before 2000 come from earlier releases of the Census Compendia.
Home video: Playback of prerecorded DVD discs and VHS cassettes only.
Television includes spending on broadcast, cable and satellite television.
Online and mobile use and spending on traditional media platforms, such as downloaded music, newspaper web sites, e-books, cable modems, online video of television programs and Internet radio were included in the traditional media segment.

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