United States: top 10 beauty online stores

This statistic presents a ranking of the most popular online stores in the beauty segment in the United States in 2018, sorted by annual net e-commerce sales. In 2018, market leader sephora.com generated almost US$800.0 million via the sale of physical goods in this segment. The online store ulta.com was ranked second with a revenue of more than US$730.0 million.

Most popular online stores in the beauty segment in the United States in 2018, by e-commerce net sales

E-commerce revenue in million U.S. dollars
sephora.com 778.8
ulta.com 735.1
nyxcosmetics.com 428.7
birchbox.com 182.8
maccosmetics.com 126.3
carolsdaughter.com 125.1
fragrancenet.com 117.6
elfcosmetics.com 98.4
lushusa.com 95.9
paulaschoice.com 93.6
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Source

Release date

December 2019

Region

United States

Survey time period

2019

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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Statistics on "Beauty and personal care e-commerce in the United States"

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