Reach of Daily Mail and The Mail on Sunday in Great Britain 2019, by demographic

The Daily Mail and The Mail on Sunday had a combined reach of over 50 million individualsin 2019. The daily newspapers’ reach was higher among women than men, as well as among older adults compared to 15 to 34-year-olds. Reach was rather skewed towards the ABC1 social class with about 17.2 million readers reached by the Daily Mail during that period.

Daily Mail

The Daily Mail is a British daily tabloid formatted newspaper founded in 1896. Other editions of the daily paper include its sister paper The Mail on Sunday, as well as the Scottish and Irish Editions. The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women. As of April 2019, the Daily Mail had a circulation of almost 1.2 million newspapers, the second highest in the United Kingdom.

Newspaper consumption in the UK

There has been a decrease in newspaper consumption expenditure in the United Kingdom over recent years. UK households purchased roughly 3.3 million British pounds worth of newspapers in 2018, compared to 4.5 million pounds in 2013. Based on a survey in 2018, 29 percent of adults in Great Britain that regularly access news thought that the quality of the news nowadays is slightly worse than it was five years ago.

Monthly reach of Daily Mail and The Mail on Sunday newspapers in Great Britain in 2019, by demographic group

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Release date



United Kingdom (Great Britain)

Survey time period


Age group

15 years and older

Supplementary notes

* The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

The website is not specific to the one print title but a portal or website serving more than one title.
For more information on the methodology of this survey click here.

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