Newspaper market in Europe - Statistics & Facts

In 2015, there were four billion newspaper readers worldwide, of which 1.3 billion consumed newspaper content on digital platforms. Although print still remained dominant, non-digital newspaper industry revenues are projected to decrease by three percent in the five-year period up to 2020, while digital newspaper revenues are expected to grow by 9.8 percent in the same period of time. In line with this, the popularity of the written press among citizens in EU 28 countries decreased in recent years, with penetration rates of daily printed press consumption dropping from 37 percent in 2012 to 29 percent in 2016. At the same time, the availability of online newspapers increased considerably during the last two decades. For example, there were five newspaper websites available in Germany in 1995, whereas there were about 700 online offers in 2016. The decrease in newspaper usage also affected the industry earnings from advertising: newspaper advertising expenditure in the European Union fell from 22 billion euros in 2009 to 15.7 billion euros in 2015.


In the United Kingdom, a survey on the frequency of newspaper reading found that 19 percent of UK adults read print newspapers on a daily basis, whereas for digital newspapers the same was true for 23 percent of respondents. As for the most popular reasons for using print newspapers, 42 percent of Britons believed print newspapers to have the best expert commentary. In 2016, the Daily Mail and The Sun were the national newspapers with the highest reach per month through both their print and digital format, with more than 17 million and 13 million individuals reached respectively.

In the rest of Europe, newspaper consumption showed a similar declining trend. In Spain, the share of people reading daily newspapers dropped from 37.7 percent in 1997 to 25.6 percent in 2017, whereas in Germany the daily number of newspapers sold declined from 22.57 million copies in 2003 to an estimated 16.5 million copies in 2016. In France, however, 64 percent of French citizens stated that they were not ready to give up the printed press within the next three years.

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Newspaper industry in the United Kingdom (UK) - Important statistics

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