In 2015, there were four billion newspaper readers worldwide, of which 1.3 billion consumed newspaper content on digital platforms. Although print still remained dominant, non-digital newspaper industry revenues are projected to decrease by three percent in the five-year period up to 2020, while digital newspaper revenues are expected to grow by 9.8 percent in the same period of time. In line with this, the popularity of the written press among citizens in EU 28 countries decreased in recent years, with penetration rates of daily printed press consumption dropping from 37 percent in 2012 to 29 percent in 2016. At the same time, the availability of online newspapers increased considerably during the last two decades. For example, there were five newspaper websites available in Germany in 1995, whereas there were about 700 online offers in 2016. The decrease in newspaper usage also affected the industry earnings from advertising: newspaper advertising expenditure in the European Union fell from 22 billion euros in 2009 to 15.7 billion euros in 2015.
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