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Bicycle sales in Spain 2009-2019

Sales in Spain peaked at 1.26 million units in 2019, up from 780 thousand units in 2011. Electric bicycles were the most expensive type of bicycle Spanish cyclists could purchase, at an average price of almost 2.2 thousand euros in 2019. Road bikes ranked as the second most costly type of bike during the same year, with average prices amounting to almost 1.8 thousand euros.

E-commerce: key to bicycle sales in Spain

Spanish sales of bicycles maintained during the last years at a steady annual volume of over one million units. As reflected by the latest reports, most of the bicycle sales were carried out in specialized stores, with over 40 percent of the sales volume during 2018. It is also worth mentioning the important role of e-commerce in the industry, which accounted for 24 percent of the total sales during the same year in Spain, with other sale establishments such as multi-sport chains recording a similar share.

Greater employment, lesser production

The number of bicycles manufactured in Spain saw its numbers dwindle over the past years, with figures amounting to 225 thousand units produced in 2019 down from a peak of 404 thousand in 2011. These figures do not seem to affect the employment in this sector, with an increasing number of professionals in this industry that rose from eight hundred in 2010 to approximately 1.5 thousand in 2018.

Number of bicycles sold in Spain from 2009 to 2019

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Survey time period

2009 to 2019

Supplementary notes

Sales refer to sales to consumers including VAT.

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