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Face care product consumption in Italy 2021, by category

Published by Statista Research Department, May 11, 2022
In 2021, the consumption value of face care products in Italy was worth 1.5 billion euros. More specifically, the consumption of anti-aging and anti-wrinkle creams accounted for the largest amount of this value, roughly 661 million euros. Face care products with the lowest consumption value were depigmenting products, whose consumption added up to 23.6 million euros.

Consumption value of face care products in Italy in 2021, by product category (in million euros)

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