Facial make-up consumption in Italy 2018, by channel

This statistic shows the consumption value of facial make-up products in Italy in 2018, by channel. Facial make-up includes products such as foundations, colored creams, face powder, cheek correctors, blushers and bronzing powders. Approximately 17,6 million euros worth of facial make-up products were bought through supermarket and hypermarket channels in Italy in 2018. This value was much larger for perfume shops, where it reached 173,7 million euros.

Consumption value of facial make-up products in Italy in 2018, by channel

Consumption value in million euros
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Release date

March 2019



Survey time period


Supplementary notes

* Supermarkets and hypermarkets are also included in the 'large retail, other channels' category.

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Statistics on "Skin care and make-up in Italy"

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