Cosmetics market share in Italy 2018, by product category

In 2018, facial care and body care were the leading two leading segments of the cosmetics market in Italy. These two product categories represented 17.2 percent and 16.3 percent of the cosmetic products consumed in the country, respectively. By contrast, products for men accounted for a mere 1.7 percent of the cosmetics consumption.

 Cosmetics market in Italy

  The cosmetics market in Italy is one of the largest for production and consumer use. Italians consumed over ten billion euros worth of cosmetics in 2018. In Italy, perfume shops have the highest market share, with nearly one fifth of cosmetic and personal care products sold in perfume shops. Perfume shops also have the highest market value with figures reaching over 2 billion euros.

 Cosmetics’ exports 

  Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The value of exports of the Italian cosmetics industry increased steadily in the last few years and the latest data available show that exports of the sector reached a total value of 4.8 billion euros in 2018. France is the country that imports the most cosmetics from Italy, even more than the United States and Germany, with a value of 566.8 million euros in 2018.

Distribution of cosmetics consumption value in Italy in 2018, by product category*

Share of consumption
Facial care17.2%
Body care16.3%
Alcohol-based perfume products12.7%
Body hygiene12.2%
Hair and scalp care11.7%
Oral hygiene7.5%
Facial make-up5%
Eye make-up4.4%
Baby toileties3.5%
Lip care2.1%
Hand care1.7%
Products for men1.7%
Gift packs1.4%
Make-up packs0.6%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2019



Survey time period


Supplementary notes

* Refers to products sold in traditional retail channels, i.e. pharmacies, perfume shops, the mass market, door-to-door and mail order sales.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Cosmetics market in Europe"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.