Cosmetics market share in Italy 2016-2019, by product category

In 2019, facial care and body care were the leading two leading segments of the cosmetics market in Italy. These two product categories represented 17.3 percent and 15.8 percent of the cosmetic products consumed in the country, respectively. By contrast, products for men accounted for a mere 1.6 percent of the cosmetics consumption.

 Cosmetics market in Italy

  The cosmetics market in Italy is one of the largest for production and consumer use. Italians consumed over ten billion euros worth of cosmetics in 2019. In Italy, perfume shops have the highest market share, with nearly one fifth of cosmetic and personal care products sold in perfume shops. Perfume shops also have the highest market value with figures reaching over two billion euros.

 Cosmetics’ exports 

  Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The value of exports of the Italian cosmetics industry increased steadily in the last few years and the latest data available show that exports of the sector reached a total value of almost five billion euros in 2019. France is the country that imports the most cosmetics from Italy, even more than the United States and Germany, with a value of 609 million euros in 2019.