Try our corporate solution for free!
(212) 419-8286

Cosmetics market share in Italy 2016-2019, by product category

In 2019, facial care and body care were the leading two leading segments of the cosmetics market in Italy. These two product categories represented 17.3 percent and 15.8 percent of the cosmetic products consumed in the country, respectively. By contrast, products for men accounted for a mere 1.6 percent of the cosmetics consumption.

 Cosmetics market in Italy

  The cosmetics market in Italy is one of the largest for production and consumer use. Italians consumed over ten billion euros worth of cosmetics in 2019. In Italy, perfume shops have the highest market share, with nearly one fifth of cosmetic and personal care products sold in perfume shops. Perfume shops also have the highest market value with figures reaching over two billion euros.

 Cosmetics’ exports 

  Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The value of exports of the Italian cosmetics industry increased steadily in the last few years and the latest data available show that exports of the sector reached a total value of almost five billion euros in 2019. France is the country that imports the most cosmetics from Italy, even more than the United States and Germany, with a value of 609 million euros in 2019.

Distribution of cosmetics consumption value in Italy from 2016 to 2019, by product category

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

June 2020



Survey time period

2016 to 2019

Supplementary notes

Data refer to products sold in traditional retail channels, i.e. pharmacies, perfume shops, the mass market, door-to-door and mail order sales.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Cosmetics market in Europe"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.