Cosmetics market share in Italy 2016-2021, by product category

In 2021, facial care and body care were the two leading segments of the cosmetics market in Italy. These two product categories represented 17.4 percent and 15.7 percent of the cosmetic products consumed in the country, respectively. By contrast, products for men accounted for a mere 1.6 percent of the cosmetics consumption.

 Cosmetics market in Italy

  The cosmetics market in Italy is one of the largest for production and consumer use. Italians consumed over nine billion euros worth of cosmetics in 2020 and over 10.6 billion euros in 2021. In Italy, perfume shops have one of the highest market share, with nearly one fifth of cosmetic and personal care products sold in perfume shops. In 2021, perfume shops also had one of the highest market values with figures reaching over 1.8 billion euros.

 Cosmetics’ exports 

  Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The value of exports of the Italian cosmetics industry has fluctuated but remained stable overall. The latest data shows that exports of the sector reached a total value of nearly five billion euros in 2021. France is the country that imports the most cosmetics from Italy, even more than the United States and Germany, with a value of about 552 million euros in 2021.