Distribution of cosmetics consumption value in Italy in 2017, by product category*

Cosmetics market share in Italy 2017, by product category This statistic displays the distribution of cosmetics consumption value in Italy in 2017, broken down by product category. Body care and facial care are the leading two market segments, representing 16.6 percent and 15.8 percent of the cosmetic products consumed in Italy respectively. The cosmetics market in Italy is one of the largest for production and consumer use. Perfume shops in Italy have the highest market share, with nearly one quarter of products sold in perfume shops. Perfume shops also have the highest market value with figures reaching 2 billion euros.

Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The United Kingdom is the most sought after country for exports, even larger than the United States, with a value of 267.9 million British pounds.
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Share of consumption
Facial care16.9%
Body care16.6%
Body hygiene12.4%
Alcohol-based perfume products12.2%
Hair and scalp care11.9%
Oral hygiene7.7%
Facial make-up4.9%
Eye make-up4.4%
Lip care3.6%
Baby toileties3.6%
Hand care2.1%
Products for men1.8%
Gift packs1.4%
Make-up packs0.5%
Share of consumption
Facial care16.9%
Body care16.6%
Body hygiene12.4%
Alcohol-based perfume products12.2%
Hair and scalp care11.9%
Oral hygiene7.7%
Facial make-up4.9%
Eye make-up4.4%
Lip care3.6%
Baby toileties3.6%
Hand care2.1%
Products for men1.8%
Gift packs1.4%
Make-up packs0.5%
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Description Source More information
This statistic displays the distribution of cosmetics consumption value in Italy in 2017, broken down by product category. Body care and facial care are the leading two market segments, representing 16.6 percent and 15.8 percent of the cosmetic products consumed in Italy respectively. The cosmetics market in Italy is one of the largest for production and consumer use. Perfume shops in Italy have the highest market share, with nearly one quarter of products sold in perfume shops. Perfume shops also have the highest market value with figures reaching 2 billion euros.

Italy is also a key player in the export trade of cosmetics goods, with products being sent all over the world. The United Kingdom is the most sought after country for exports, even larger than the United States, with a value of 267.9 million British pounds.
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Release date
June 2018
Region
Italy
Survey time period
2017
Supplementary notes
* Refers to products sold in traditional retail channels, i.e. pharmacies, perfume shops, the mass market, door-to-door and mail order sales.

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