Purchase reasons for mobile phones in France 2014

When you or other members of your household purchased these products or devices, what were the reasons for purchase?

Purchase reasons for mobile phones in France 2014 This statistic shows the purchase reasons for mobile phones in France in 2014. The most commonly given reason was, "wanted better performance," which was reported by 34 percent of respondents.
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When you or other members of your household purchased these products or devices, what were the reasons for purchase?

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Share of respondents
Wanted better performance34%
Wanted specific new features32%
Wanted a more up to date version31%
An existing product had broken30%
Existing product was not working well18%
Wanted better looking version15%
Bought for work11%
Simply as a treat10%
New product allowed for new gadgets9%
Wanted smaller/lighter product9%
Saw someone else owning it8%
Triggered by major event in personal life7%
Other7%
Bought as a gift6%
Needed additional product6%
Wanted product enjoyable with family5%
Going on holiday4%
Was prompted by email received2%
Saw a celebrity owning it2%
Don't know2%
Due to moving home1%
None of the above1%
Was prompted by advert online1%
Share of respondents
Wanted better performance34%
Wanted specific new features32%
Wanted a more up to date version31%
An existing product had broken30%
Existing product was not working well18%
Wanted better looking version15%
Bought for work11%
Simply as a treat10%
New product allowed for new gadgets9%
Wanted smaller/lighter product9%
Saw someone else owning it8%
Triggered by major event in personal life7%
Other7%
Bought as a gift6%
Needed additional product6%
Wanted product enjoyable with family5%
Going on holiday4%
Was prompted by email received2%
Saw a celebrity owning it2%
Don't know2%
Due to moving home1%
None of the above1%
Was prompted by advert online1%
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This statistic shows the purchase reasons for mobile phones in France in 2014. The most commonly given reason was, "wanted better performance," which was reported by 34 percent of respondents.
Show more
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