Leading passenger car makes in Switzerland 2018

Number of passenger cars sold by the leading brands in Switzerland in 2018

by N. Sönnichsen, last edited Aug 19, 2019
Leading passenger car makes in Switzerland 2018 Volkswagen was the leading passenger car brand in Switzerland. In 2018, the German automobile company had sold 32,949 units on the Swiss market, coming way ahead of second entry Mercedes. Of the five most popular brands, four were German, while fourth placed Škoda at the same time as being a Czech brand was a subsidiary of the Volkswagen Group.
Volkswagen sales in decline

Despite topping the list of most popular car brands, Volkswagen had recorded a decline in sales in Switzerland. Figures for 2018 were lower than those recorded in 2010 and roughly 27 percent lower than those at their peak in 2012.

Total car sales

The total number of car sales amounted to nearly 300,000 units in 2018. Car sales have continously declined since 2015, when they amounted to 323,783 units. Residents in the country preferred purchasing larger models, with a surge in medium, large and luxury car sales particularly prominent.
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Number of passenger cars sold by the leading brands in Switzerland in 2018

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